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3 Advanced Ad Targeting Techniques For Google AdWords

3 Advanced Ad Targeting Techniques For Google AdWords

If you’ve already got the basics of Google AdWords down, it’s time to take it to the next level. In the digital marketing world, resting on one’s laurels means deferring to the competition, which will only innovate new, better ways to reach their clients’ audiences. To be the best, you need to keep elevating your […]

The Top 7 Most Underestimated AdWords Tools

The Top 7 Most Underestimated AdWords Tools

Google AdWords is an essential tool for any marketer. It can help capture critical keywords to put a company on the top pages of search results, and it can help increase conversion rates by driving an already-interested audience to its website. Using AdWords is a bit of an art. There are many tools, both supported […]

5 Tips to Boost Your Sales Using Google Shopping in 2018

5 Tips to Boost Your Sales Using Google Shopping in 2018

In 2018, Google Shopping ads (a.k.a. Product Listing Ads, or PLAs) have become by far the dominant online ad format for retail advertisers. A recent study for the first quarter for 2018 shows that nearly 80% of all retail search ad spend is going to Google Shopping campaigns[1].  Further, Google Shopping ads are driving over […]

Email Marketing Trends for 2018…and Beyond

Email Marketing Trends for 2018…and Beyond

Email marketing has long been a mainstay of the digital marketing landscape – but new developments are changing what we can expect to see fill up our inboxes.  Multi-channel, multi-touch, multi-path customer journeys are transforming the traditional marketing funnel, and email marketing is finding new roles to play in the overall customer experience and lifecycle.  […]

SEM Trends in 2018: What’s Coming?

SEM Trends in 2018: What’s Coming?

Digital technology has changed everything, as we all know, especially in marketing. After such drastic change over the past two decades, you could be forgiven for thinking that now is the time to settle into the new normal, applying the tools and strategies we’ve become accustomed to in the aftermath of the digital revolution. However, […]

Paid Search: 2017 Greatest Hits

Paid Search: 2017 Greatest Hits

Paid search is a mainstay for marketers in all industries, but as regular machine learning and algorithm changes took place in 2017 marketers were forced to repeatedly adapt to stay competitive.Moreover, the shift toward emphasizing mobile continued; while the priority has shifted to artificial intelligence (AI), mobile is far from in the rear-view mirror. As […]

SEM Trends: The 2017 Holiday Season

SEM Trends: The 2017 Holiday Season

The holiday season is the most wonderful time of the year for brands to make an all-out push toward bolstering their bottom lines. Shoppers flock to stores and e-commerce sites in droves to find the perfect gifts and supplies for whichever holidays they’re celebrating, so it’s no wonder that the final quarter of the year […]

Lead Generation Tactics Using AdWords

Lead Generation Tactics Using AdWords

With SEO proving critical to determine the survival of online businesses, having the right tools on your side can determine the success or failure of a campaign. As much as you want to have your site emerge at the top of a search result, you’ll want the follow-through of a transaction from regular customers and […]