There were 38 product announcements from Google Ads in 2023, plus numerous other changes communicated via email and the ads liaison. This flux is what makes the current era of digital advertising one of the busiest and most exciting times to be a PPC professional—but also one of the most frustrating, especially if you don’t […]
HOW TO: Exclude Branded Traffic from Performance Max
1️⃣ Account Level Negative Keywords Introduced by Google as a way to exclude keywords from all campaigns. I would not recommend this approach as you would block from ALL campaigns, including Brand Search, Shopping, etc. Not recommended ❌ 2️⃣ Brand Exclusions If you choose to exclude Brand keywords, I recommend using the new Brand Exclusions […]
Everything I know about getting better results with Google’s Performance Max
It’s been around for more than a year, but Google’s Performance Max is just entering the best part of its lifecycle so far. Thanks to significant usage by leading Google Ads practitioners, this machine learning-oriented campaign is better today than it’s ever been. Whether you’ve just heard about Performance Max for the first time or […]
What 20 years of doing PPC teaches you about embracing change
Embracing change isn’t easy, especially when your livelihood is involved. But you can either resist the inevitable or make a new role for yourself. Here’s how. Getting started in PPC these days—particularly Google Ads—can feel like you’re in a boxing match. In one corner is you, and in the other are the ad platforms with […]
JXT Group has been named a 2023 Google Premier Partner
Ocean, NJ-based digital agency JXT Group has achieved 2023 Premier Partner status in the Google Partners program. JXT Group’s team of experts provides paid media management for retailers and service providers worldwide. “We’re excited to have achieved Premier Partner status for our seventh consecutive year. We work hard to stay at the forefront of changing […]
Making the Most of Performance Max on Black Friday & Cyber Monday
Find our full series on Google Ads Performance Max here: Setup Reporting Optimization Performance Max is one of the biggest shifts we’ve seen from Google. How do we make it work this holiday shopping season? Prepare everything in advance 📆 Black Friday is in 30 days! If you’re just starting now, you’re already behind. Here are some […]
OPTIMIZATION: Improving Performance in Performance Max (Part 3)
This is the last in a 3-part series on Performance Max in which covered optimization techniques. Setup Reporting Optimization ⬅ FYI – I’m working on another article on how to make the most of Performance Max for the Holiday Shopping season. Signup to be notified here when it drops: 👉 https://jxtgroup.com/performance-max/ Your primary goal with […]
REPORTING: Maximize Insights from Performance Max (Part 2: Reporting)
This is the second in a 3-part series on Performance Max in which we’ll cover reporting. Setup Reporting ⬅ Optimization Signup to be notified here when the next threads drop: 👉 https://jxtgroup.com/performance-max/ Similar to Smart Shopping, Performance Max is very much a black box. Not much data is available. Here are some ideas to analyze […]
HOW TO: Maximize Performance with Google Performance Max (Part 1: Setup)
We’ve been testing Google Ads Performance Max campaigns since it was released in beta. We’ve learned a lot since then and we’ll be sharing it all here now! This is part one of a 3-part series on Performance Max in which we’ll cover: Setup ⬅ Reporting Optimization Signup to be notified here when the next threads […]