Simple logic would dictate that if someone searched for your keywords, show them an ad. Sometimes hard facts are completely different from what you would expect. In most AdWords accounts that I have dealt with, I have seen much lower conversion rates and revenue in between the hours of 2AM and 7AM. Here’s how to […]
4 Quick Tips On How To Boost Magento’s Speed
Magento is a great open source eCommerce platform. Merchants love it for it’s full feature set as well as it’s ability to add-on features via extensions. One issue that a lot of people run into is the page load speed. Magento is very picky about the server set up. Here are some tips to help […]
How To Track Magento eCommerce Sales In Google Anayltics
In a previous post we covered how to set up 3rd party tracking pixels in Magento. Setting up Google Analytics eCommerce tracking is much easier. There are two steps to this process: Magento Configuration In Magento, navigate to System –> Configuration –> Google API –> Google Analytics. Select “Enabled” and enter your Google Analytics account […]
How To Setup Conversion Tracking In Magento
3rd Party Conversion Tracking Magento Commerce has the ability to track eCommerce sale with Google Analytics out of the box (more on that in a future post). Something that a lot of merchants struggle with is how to set up conversion tracking for other tracking software or comparison shopping engines. How To Here is an […]
How To Display Google Base Products In AdWords Ads
Google has been testing product ads for some time now. As of last week they have turned on this featured called Ad Extenstions. By turning this feature on you will attract more eyeballs to your ads and in effect raise your click-through rate. Google stated on their blog post which announced this new feature that […]
How To Manage Your Price Comparison Data Feeds
What’s The Problem? Every eCommerce business wants to advertise on as many channels as possible. When it comes to comparison shopping, you will want to syndicate your products to the top shopping engines. The problem is that every comparison shopping engine has a different data feed format and category structure. This creates an extra headache […]
Twitter Tool: PHP Auto-Follow Script
UPDATE: This is no longer supported by Twitter. I found this script on webupd8.org that will help you jump-start your Twitter campaigns. You can run it on any PHP server as a standalone file. What it does is search for anyone who mentions a relevant term. Just copy and paste the code below and change the […]
Boost Your ROI & Get Your Money’s Worth From PriceGrabber
PriceGrabber is one of the top-tier Comparison Shopping Engines, they command 5 million unique monthly visitors (it jumps up to about 8 million during the holiday season). Out of all the different shopping engines, I have seen the best ROI from PriceGrabber. Here are some ideas on how to boost your performance on PriceGrabber. Product Categorization […]
Cheatsheet: How To Create AdWords Campaigns Easily
Here’s a quick tip that comes in handy when you are marketing a brand of products that has a similar name to other products or services on the web. If you want to advertise Apple, Inc. products but are having a hard time coming up with a comprehensive list of keywords, this may work for […]