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How To Track Your Phone Sales By Referring Source

How To Track Your Phone Sales By Referring Source

Anyone who runs an ecommerce business will tell you that it extremely hard to track where their phone sales are coming from. Some online retailers have upwards of 35% of their sales coming in over the phone. How do you keep track os these sales from an advertising perspective? What campaigns/keywords are not performing well? […]

Is The Google AdWords Content Network Right For You?

Is The Google AdWords Content Network Right For You?

Google’s Content Network is huge. In minutes you can get thousands of impressions and clicks. Does it work? Here is an easy way to measure your ROI. If you already have a campaign running for Brand A or Category A, change the targeting option under Settings to be Search only. This will only show your […]

Google AdWords Bid Simulator Has Launched

Google AdWords Bid Simulator Has Launched

Google has been testing a “Bid Simulator” in AdWords for a short while now. It seems to have gove live (for me anyway). Check out the screen shot below. The AdWords Bid Simulator help you calculate how many clicks you will get at what cost based on your bid and historical data. UPDATE: It’s official.

Making The Most Of Email Marketing

Making The Most Of Email Marketing

If you are not actively engaging your customers to signup for your site’s newsletter, then your missing out. If you don’t even have a newsletter, then you better get started. Email Marketing is often overlooked as a marketing channel. If you have a smaller ecommerce site, you may think that you don’t have so many […]