Some affiliate publishers only advertise your brand name to drive traffic to their/your site. This is generally traffic that you would get anyway, because if someone if searching for you, they’ll find you. In most cases, it’s best to create clear guidelines for the affiliates to follow that will excluded this. Think of it in […]
Grow Your Email Newletter By Offering A Promo On Signup
It’s hard to build your email list properly, but it’s the only way to go. Email Marketing results vary with the size of the list. A good way to get people to sign up for your newsletter is to offer a discount right after signup. Place a banner ad on your site, above the fold, […]
Pay More & Go With A Better Hosting Provider
Your hosting provider is a crucial partner in the success of your business. Make sure to do your due diligence when deciding which host to use. You will find a lot of fly by night companies offering the best prices possible. It will make you think “look how much I can save”. Think again. The […]
Landing Pages Can Increase Your Conversion Rate By +50%
Never assume your typical consumer will click past the first page (or even scroll down the same page). It is your job to sell the consumer and convince them to click further. Your page needs to have all pertinent information displayed right when the page loads. It should be displayed in a nice easy to […]
Get Extra Mileage By Tweaking Your Ad Copy
Ad Serving When creating a new campaign, it is always good to create several ads in each ad group. By default Google will serve your best performing ads more often than the others. With a brand new campaign that doesn’t have enough data, I’ve found this to be skewed towards the ads that performed well […]
Should I Spend Time On Yahoo! Search Marketing & Microsoft adCenter?
It is a well known fact that Google AdWords commands more than 80% of the Paid Search market share. With that being the case, is worth the time managing campaigns on Yahoo! Search Marketing and Microsoft adCenter? This question is even more important considering the somewhat recent news that Microsoft Bing will be merging with […]
Use Google AdWords Opportunities To Broaden Your Campaign Reach
In the (relatively) new Google AdWords interface, there is a new tab called Opportunities, in here Google will periodically offer you campaign optimization tips. The best idea is to go and review these suggestions on a monthly basis as these tips are constantly changing based on consumer search behavior and patterns. Keyword Opportunities On the […]
Go For Break-Even In Google AdWords & Raise Your Budget
When you are first starting out with your Google AdWords campaigns you will tend to be concerned about your ROI. A good trick to help progress your campaigns performance in terms of ROI, is to aim for your break even point. Break Even First you will need to figure out what that point is, once […]
How To Boost Traffic & ROI With Your Daily Budget
The daily budget in Google AdWords is kind of confusing for some advertisers. If you set your budget to $50, you will notice some days it will spend $48 some days it will spend $59.32. Even though it is called the daily budget, the way Google actually calculates it is slightly different. They will take […]