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Affiliate Marketing & Use Of Brand Name Keywords

Affiliate Marketing & Use Of Brand Name Keywords

Some affiliate publishers only advertise your brand name to drive traffic to their/your site. This is generally traffic that you would get anyway, because if someone if searching for you, they’ll find you. In most cases, it’s best to create clear guidelines for the affiliates to follow that will excluded this. Think of it in […]

Pay More & Go With A Better Hosting Provider

Pay More & Go With A Better Hosting Provider

Your hosting provider is a crucial partner in the success of your business. Make sure to do your due diligence when deciding which host to use. You will find a lot of fly by night companies offering the best prices possible. It will make you think “look how much I can save”. Think again. The […]

Get Extra Mileage By Tweaking Your Ad Copy

Get Extra Mileage By Tweaking Your Ad Copy

Ad Serving When creating a new campaign, it is always good to create several ads in each ad group. By default Google will serve your best performing ads more often than the others. With a brand new campaign that doesn’t have enough data, I’ve found this to be skewed towards the ads that performed well […]

How To Boost Traffic & ROI With Your Daily Budget

How To Boost Traffic & ROI With Your Daily Budget

The daily budget in Google AdWords is kind of confusing for some advertisers. If you set your budget to $50, you will notice some days it will spend $48 some days it will spend $59.32. Even though it is called the daily budget, the way Google actually calculates it is slightly different. They will take […]