If one thing’s for certain, it’s that Americans are more connected to their mobile devices than ever before. Because of this, the eCommerce industry has begun catering to mobile shoppers and in turn, the mobile commerce (mCommerce) industry has completely revolutionized the way consumers shop. Our infographic below takes a look at the mobile shopping […]
Negative Keywords: A Quick Guide to One of Google AdWords’ Best Tools
When designing a Google AdWords campaign, one of the main focuses should be establishing successful keywords and making sure they are the best choice for directly targeting your audience. It’s very important that your ads are placed in front of the correct demographic of people who are in the right mind to purchase your products […]
Our First Jersey Shore Marketing Meetup
We hosted our first Jersey Shore Marketing Meetup yesterday evening, and we’re proud to say that it was a huge success! Not only did we welcome new members, it was also a pleasure to see familiar faces of local business from along the Jersey Shore. Aside from our warm introduction, the main focus of last […]
Inbound Marketing: Using Google AdWords and SEO to Attract New Customers
Inbound Marketing, made popular by the digital marketing platform Hubspot, is the ideology that your company or brand should be attracting customers as opposed to interrupting them. Slimy sales tactics are thrown out in exchange for relevant content tailored specifically for your customers’ personas and search terms. Below, JXT Group explores all the ways in […]
Top Marketing CRM & Apps of 2016
With the explosive growth of Digital Marketing over the last five years, businesses and industry professionals are constantly looking for the next best piece of software to help them manage campaigns and content. As the technology evolves, more tasks can be handled autonomously, giving marketers some breathing room amongst the chaos of the marketing frontier. […]
Google Shopping: Increase Traffic & Drive Sales
It started as Froogle, became Google Product Search, and has finally landed on Google Shopping, an appropriate name for a powerhouse platform that allows merchants and vendors to gain maximum exposure for their products and online e-commerce stores. From an advertising perspective, Google Shopping can put your products and brand in front of an entire […]
AdWords Device Bidding: What You Need to Know
Right now, 80% of internet users own a smartphone and as of 2016, they are spending an average of almost three hours a day on their phone browsing the internet. Micro-moments are the perfect example of mobile transformation – the quick “I want to know” instances where customers feel the instinct to look something up […]
JXT Group Awarded Google Premier Partner Badge and Specialization
JXT Group is excited to announce that we have been awarded the honor of a Google Premier Partner Badge and Specialization, something which we couldn’t be more thrilled about. Since forming JXT Group in 2009, it has always been the vision of Founder Menachem Ani to partner with Google and continue to expand and grow […]
Building Your Twitter Audience: The Fundamentals
Twitter has many functions and can be a successful business tool when used correctly. Many times when you hear someone talk about Twitter, it’s in reference to some silly celebrity feud or ridiculous commentary on a social situation, but Twitter can be a very effective business marketing and communication tool. Did you know that 69% […]