Advanced Segmentation Strategies for Holiday Campaigns in Google Ads
The holiday season is a crucial time for your business to capture the attention of shoppers and drive sales, especially as holiday retail sales are projected to reach up to $966.6 billion this year. Google Ads is a powerful...
3 Tips for What NOT to Do in Your Social Media Marketing
In our post-COVID world in which so much of business is now online, it’s never been more important to...
3 Ways Social Media and E-Commerce Will Merge in 2021
Did your business have to make significant pivots in 2020 in response to the pandemic-induced global shutdowns? As customers...
Google Shopping Launches New AR “Try-On” Tools – What It Means for Your Business
One of the biggest digital marketing trends predicted for 2021 is the rise of AR tech. Yes, yes, marketing...
4 Ways Your Business Can Use New Keyword Search on Instagram to Boost Sales – No Hashtags Required
Recently, Instagram launched a new keyword search function, enabling users to now search for specific terms. While it may...
How to Optimize Your Digital Marketing Campaigns to Navigate the Normal
If you’re like most people, you’re probably experiencing some form of “COVID fatigue” and wishing the world would just...
40 Reasons Your E-commerce Home Page Could Be Letting You Down
E-commerce is booming. Online ordering was already growing rapidly, and then COVID hit. According to new IBM data, the...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.