Mastering Google Ads Auction Insights: A Comprehensive Guide
Digital advertising spend is projected to reach over $740 billion this year. In this competitive realm, staying ahead of the curve is paramount. Fortunately, Google Ads provides a powerful tool that offers invaluable insights into your competition’s performance: Auction...
20 Pro Tips to Create YouTube Shorts That Will Boost Your Brand
If your brand isn’t yet creating YouTube Shorts, you’re missing out! YouTube Shorts have emerged as a powerhouse tool...
How Audience Signals & Targeting Works on Performance Max
Performance Max combines the full funnel into ONE campaign. The working theory is that as you raise bids and...
The Secrets to Managing Burnout as a YouTube Creator
In the fast-paced world of YouTube today, content creators often find themselves struggling with burnout—a state of emotional, physical,...
How to Effectively Use Broad Match in Google Ads
Among the various keyword matching options available in Google Ads, broad match is one of the most versatile and...
The Ultimate Guide to Facebook Marketing for 2023: Driving Brand Awareness and Boosting Online Sales
In the fast-paced digital landscape we experience now in 2023, Facebook remains a powerhouse for businesses seeking to enhance...
HOW TO: Exclude Branded Traffic from Performance Max
1️⃣ Account Level Negative Keywords Introduced by Google as a way to exclude keywords from all campaigns. I would...
About me
MENACHEM ANI
Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.