eCommerce and Google Shopping As mentioned in our previous article about Google Ads credits, while online sales have been rising steadily over the past several years, the coronavirus lockdown has accelerated this shift – now is the time to push hard and capture market share. Starting late last week, Google has added the ability to […]
Google Vs. Amazon, How Do They Compare?
The battle between Google Shopping and Amazon has certainly reached its apex points over the past few years. Off the top of the head, you might think that Amazon is number one and bows to no one. However, Google has spruced up and refined its shopping platform over the years to be incredibly competent and […]
Dimensional Weight & Google Shopping: How Does It Affect You?
UPS and FedEx have just both adjusted their shipping fees to work off of Dimensional Weight. Previously, they were just charging you based on the weight of the package. With the new change in effect, you’ll be paying for weight and volume. How does this affect me? This change sounds like it won’t affect you […]
Does Google Rank PLAs Differently On Google Shopping & Standard SERPs?
Recently, Hannah, a Google AdWords community manager posted the following question on the AdWords discussion forum: Is the ranking of PLAs on Google search different to the ranking of products on Google shopping pages? This question was answered by Kat, a Google employee: In some circumstances, you may notice differences in how your products are […]
Google AdWords Announces New Shopping Campaign Type
Ever since Google Shopping transitioned to a paid model, Google has been releasing new features constantly. Yesterday, they announced that a new campaign type will be rolled out called Shopping Campaigns. The new campaign type will give you the ability to better manage your campaigns from a product and category level. Some of the new […]
Shopping.com Holiday Pricing Update Goes Into Effect November 1st
As we get closer to the holiday season crunch, the comparison shopping engines are getting ready to raise their prices. A few days ago NexTag lead the charge with their new tiered pricing and holiday pricing surcharge. Today, eBay Commerce Network (Shopping.com) sent out the following notice: Dear Merchant, With the holiday season approaching, we […]
NexTag Implements Tiered Pricing By Category
NexTag sent out a notification this weekend announcing a few changes to their pricing structure. Effective October 14th, 2013 the CPC rate will be based on the actual price of the item. See the tiered chart below for more information. In addition, the annual holiday surcharge will go into effect at the same time. The […]
Bing Shopping Launches Product Ads, Rich Captions & More
Bing announced some changes to Bing Shopping last week. First of all, they are now calling it Bing Product Search. Integrated Results One of the main changes is that you no longer need to click on the “Shopping” tab. Bing will automatically show product lists based on the intent of the search query. So if they […]
Google Shopping Unique Product Identifier Requirements Deadline On September 16th
Google announced that they will be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. See the full reminder from this afternoon: A few weeks ago, we announced that we’ll soon be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. These new specifications help us serve […]