Comparison Shopping

Google Vs. Amazon, How Do They Compare?

Google Vs. Amazon, How Do They Compare?

The battle between Google Shopping and Amazon has certainly reached its apex points over the past few years. Off the top of the head, you might think that Amazon is number one and bows to no one. However, Google has spruced up and refined its shopping platform over the years to be incredibly competent and […]

Google AdWords Announces New Shopping Campaign Type

Google AdWords Announces New Shopping Campaign Type

Ever since Google Shopping transitioned to a paid model, Google has been releasing new features constantly. Yesterday, they announced that a new campaign type will be rolled out called Shopping Campaigns. The new campaign type will give you the ability to better manage your campaigns from a product and category level. Some of the new […]

NexTag Implements Tiered Pricing By Category

NexTag Implements Tiered Pricing By Category

NexTag sent out a notification this weekend announcing a few changes to their pricing structure. Effective October 14th, 2013 the CPC rate will be based on the actual price of the item. See the tiered chart below for more information. In addition, the annual holiday surcharge will go into effect at the same time. The […]

Google Shopping Unique Product Identifier Requirements Deadline On September 16th

Google Shopping Unique Product Identifier Requirements Deadline On September 16th

Google announced that they will be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. See the full reminder from this afternoon: A few weeks ago, we announced that we’ll soon be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. These new specifications help us serve […]