The holiday season is a time of celebration, joy, and increased sales for e-commerce businesses. In fact, Deloitte has forecasted that e-commerce sales could grow up to a 12.8% YOY rate during the 2023 holiday season with e-commerce sales reaching up to $284 billion. However, with higher sales come higher customer support demands. Managing customer […]
Hey Small Businesses! Texting Your Customers Works
My name is Ben Bakhshi, I am one of the founders of Coordinato, a platform for sending phone/text/email messages and reminders for small businesses (eCommerce and physical). I have learned a lot about the Text Message marketing industry while building this business, I’d like to share a tidbit to help small businesses grow. If healthcare […]
Get Personal To Stand Out from the Competition
E-commerce consumers have choices about where they spend their dollars, but your ability to personalize their experience can be a huge competitive advantage. Here’s how you can customize your e-commerce experience, and why it’s so important. Don’t wait to address the customer. Email remains a low-cost and highly efficient marketing channel, but as an e-commerce […]
New eBook from Magento: The Rules (and Tools) for Successful Customer Engagement
Magento just released a new eBook for online retailers, it is titled “The Rules (and Tools) for Successful Customer Engagement.” As always, this eBook from Magento is full of great advice and information. The idea is that, when merchants are able to engage customers on a personal level, those customers are more likely to buy. […]
GoDaddy Goes Down, Takes Half The Internet With It
Status Alert: Hey, all. We’re aware of the trouble people are having with our site. We’re working on it. — Go Daddy (@GoDaddy) September 10, 2012 Today is not a good day for GoDaddy. At least they are aware of it. Twitter is currently blowing up with people trying to find more information. The first […]
Eight Shipping Plans For the Holiday Season
One of the biggest obstacles standing in the way of selling more product is shipping, a feared part of the online purchasing process during the holiday season. It’s easy to fall to become disorganized during the busy holiday season, but it won’t reflect well on your brand and will turn what could have been loyal […]
Automate Back-Office Processes & Improve Your Margins
Sometimes as a small business owner you can be so engrossed in day to day operations that you don’t have time to think about long term strategy. It is vital to strategize and think about your company’s future. One of the many things you can do to help your bottom line is automate back office […]
Great Customer Service Will Lower Cost Per Acquisition
Be good to your customers and they will be good to you. Going the extra mile to make a customer happy can have great long term benefits. Branding Say your customer ordered the wrong item accidentally, even though you usually charge a restocking fee to recoup your costs of operation, what would happen is you […]