eCommerce

HOW TO: Create Successful Smart Shopping Campaigns

HOW TO: Create Successful Smart Shopping Campaigns

Recently Google Ads has launched a new type of Shopping campaign that is simple to build and easy to use! Here you will learn how to create a Smart Shopping Campaigns from scratch. But first a little background on the new campaign. The new Smart Shopping Campaigns utilize automated machine learning to drive performance. These campaigns […]

How to Optimize Your Product Pages to Sell More Online

How to Optimize Your Product Pages to Sell More Online

Every industry has its examples of exceptional businesses that stand out from the competition. It’s the same online, with some sellers outperforming others due to better marketing efforts, better online stores, or an overall higher perceived value among customers. If you want to start selling online, it’s in your best interest to learn what makes […]

3 Advanced Ad Targeting Techniques For Google AdWords

3 Advanced Ad Targeting Techniques For Google AdWords

If you’ve already got the basics of Google AdWords down, it’s time to take it to the next level. In the digital marketing world, resting on one’s laurels means deferring to the competition, which will only innovate new, better ways to reach their clients’ audiences. To be the best, you need to keep elevating your […]

Paid Search: 2017 Greatest Hits

Paid Search: 2017 Greatest Hits

Paid search is a mainstay for marketers in all industries, but as regular machine learning and algorithm changes took place in 2017 marketers were forced to repeatedly adapt to stay competitive.Moreover, the shift toward emphasizing mobile continued; while the priority has shifted to artificial intelligence (AI), mobile is far from in the rear-view mirror. As […]