Is email marketing still relevant in 2024? Absolutely! Although email is one of the internet’s oldest advertising strategies, it continually reinvents itself and is trending today. Significantly, email marketing is surging right now. Spring brings with it a sense of renewal, growth, and opportunity. For ecommerce businesses, this season offers a prime opportunity to rejuvenate […]
Capturing the Essence of Spring: 8 Ways to Freshen Up Your Product Photography for the Season
As the chilly winds of winter give way to the gentle warmth of Spring, it’s time for ecommerce businesses like yours to rejuvenate your product photography to reflect the vibrant spirit of the season. Spring brings with it a burst of colors, renewed energy, and a sense of freshness that can breathe new life into […]
Mastering Customer Experience: A Guide for Ecommerce Success
Did you know that current research shows 80% of the American population shops online with an average order value of $109? In this bustling digital marketplace where choices are abundant and attention spans are fleeting, crafting an exceptional customer experience is a non-negotiable factor for your business’s success. From the initial landing page to the […]
The Evolution of Google Ads: Changes in 2023-2024
There were 38 product announcements from Google Ads in 2023, plus numerous other changes communicated via email and the ads liaison. This flux is what makes the current era of digital advertising one of the busiest and most exciting times to be a PPC professional—but also one of the most frustrating, especially if you don’t […]
New Year, New Products: How to Launch and Market New Offers Successfully in 2024
Did you know that ecommerce sales growth is expected to increase by 9.4% in 2024? That said, online sales generally drop during Q1 starting in January. So, if you want to succeed, now is the perfect time to revitalize your product offerings and captivate the market with exciting new releases. However, the process of launching […]
Streamlining Operations: E-commerce Efficiency Hacks for 2024
As 2024 gets underway, e-commerce businesses are gearing up to face fresh challenges as well as opportunities. For example, in the U.S. alone, e-commerce revenue in 2024 is forecasted to exceed $1 trillion and make up almost 20% of all retail sales. In this dynamic landscape, efficiency is key to staying competitive and thriving in […]
The Ultimate Guide to Optimizing Your E-Commerce Product Pages for Higher Conversions
E-Commerce is projected to grow 8% or more each year over the next several years, and in 2023, it’s estimated that more than 2.6 billion customers will complete a purchase online. In this fiercely competitive marketplace, every detail matters when it comes to converting visitors into paying customers. Your product pages serve as the digital […]
Advanced Google Ads Bidding Strategies Your Business Can Leverage to Maximize ROI
Google Ads are reported to reach over 90% of internet user across the world, so if your ideal audience is online, they can undoubtedly be reached via Google Ads – if you know how to effectively set up and manage your Google Ads campaigns. Businesses that make a point to master advanced strategies for Google […]
Is it Time to Unlock International Markets and Expand Your Ecommerce Business Globally?
The global ecommerce market is booming – in fact, it’s expected to hit $6.3 trillion (yes trillion with a “t”) this year. To tap into this vast potential and stay competitive, your business might find it’s time to explore expansion into international ecommerce. Here’s what you should know: Market Research Is Your Foundation for Success […]