eCommerce

3 Advanced Ad Targeting Techniques For Google AdWords

3 Advanced Ad Targeting Techniques For Google AdWords

If you’ve already got the basics of Google AdWords down, it’s time to take it to the next level. In the digital marketing world, resting on one’s laurels means deferring to the competition, which will only innovate new, better ways to reach their clients’ audiences. To be the best, you need to keep elevating your […]

Paid Search: 2017 Greatest Hits

Paid Search: 2017 Greatest Hits

Paid search is a mainstay for marketers in all industries, but as regular machine learning and algorithm changes took place in 2017 marketers were forced to repeatedly adapt to stay competitive.Moreover, the shift toward emphasizing mobile continued; while the priority has shifted to artificial intelligence (AI), mobile is far from in the rear-view mirror. As […]

Jersey Shore Marketing Meetup – Mobile Marketing

Jersey Shore Marketing Meetup – Mobile Marketing

Thank you to everyone who came to spend time with us on Wednesday for our monthly Marketing Meetup on the Jersey Shore. We were excited to learn more about your businesses and share our marketing expertise. During the Meetup, we highlighted our knowledge and experiences with Mobile Marketing, giving specific insights on how the mobile-connected platform can […]