Did you know that companies with the highest customer loyalty typically grow revenues at more than twice the rate of their competitors? Via Salesforce

The benefits of outsourcing your call center — we should really call them “contact centers,” since today’s customer communication takes the form of phone calls, email, chat and social media engagement — are not always intuitively obvious, but they are very real. Accordingly, here is a strategic overview of how outsourcing the contact center improves an […]

The e-commerce world is standing at a crossroads now: there is no shortage of emerging technologies that promise to drive sales numbers into the stratosphere. However, as greater convenience and faster delivery times make online shopping more appealing to consumers across the world, online retailers still have to do something special to stand out from […]

As an eCommerce retailer, you have a lot to consider when trying to optimize and enhance your online store. Not only do you need to think about your own site, but you also need to take into consideration your competitors and current industry standards. Below, Nextopia is happy to share four best practices that will […]

For search marketers, the conversion rate is an important metric used to judge success and a big factor in advocating for a fair share of a business’s overall marketing budget. As such, search marketers spend countless hours studying, optimizing and seeking advice on improving this vital metric; read on to discover 5 unique tips to […]