Performance Max combines the full funnel into ONE campaign. The working theory is that as you raise bids and budgets, the algorithm needs to do more upper-funnel prospecting as a percentage of the total spend/visits. So let’s understand who the campaign might be targeting: 1️⃣ Top-Funnel Prospecting on – YouTube 📺 – Gmail 📨 – […]
HOW TO: Exclude Branded Traffic from Performance Max
1️⃣ Account Level Negative Keywords Introduced by Google as a way to exclude keywords from all campaigns. I would not recommend this approach as you would block from ALL campaigns, including Brand Search, Shopping, etc. Not recommended ❌ 2️⃣ Brand Exclusions If you choose to exclude Brand keywords, I recommend using the new Brand Exclusions […]
Building Ecommerce Customer Loyalty: Strategies to Keep Customers Coming Back
In 2023’s competitive online marketplace, building and maintaining customer loyalty is crucial for the success of any ecommerce business. Retaining online customers requires a strategic approach that goes beyond one-time sales. By nurturing customer loyalty, businesses can create a pool of repeat buyers who keep coming back and drive sustainable growth and profitability for your […]
The Ultimate Guide to Optimizing Your Ecommerce Product Pages for Higher Conversions
In today’s highly competitive e-commerce landscape, it’s crucial for businesses to optimize their product pages for higher conversions. A well-optimized product page can significantly increase sales and revenue, making it a vital aspect of any successful online store. This ultimate guide will provide detailed insights and best practices on how to optimize e-commerce product pages […]
Everything I know about getting better results with Google’s Performance Max
It’s been around for more than a year, but Google’s Performance Max is just entering the best part of its lifecycle so far. Thanks to significant usage by leading Google Ads practitioners, this machine learning-oriented campaign is better today than it’s ever been. Whether you’ve just heard about Performance Max for the first time or […]
10 Proven Strategies to Drive Traffic to Your Ecommerce Store
Are you struggling to attract visitors to your e-commerce store? Driving targeted traffic to your online store is crucial for generating sales and growing your business. With the ever-increasing competition in the e-commerce landscape, it’s important to employ marketing strategies that can help you stand out from the crowd and attract the right audience. To […]
7 Ways AI Will Benefit Ecommerce Businesses in 2023
In today’s digital age, artificial intelligence (AI) is revolutionizing various industries, and ecommerce is no exception. With the rapid advancement of AI technologies, ecommerce businesses are leveraging its capabilities to streamline operations, enhance customer experiences, and boost sales. As AI continues to advance, it is crucial for ecommerce businesses to stay ahead of the curve […]
4 Ways Your Business Can Capitalize on FOMO to Boost Your Ecommerce Sales
FOMO (aka the “fear of missing out”) is not just a recent hashtag trend on social media. It’s a well-researched psychological phenomenon that – when properly understood – you can tap into to drive more sales in your business. In essence, FOMO is about scarcity and urgency. If customer fear they might miss out on […]
5 Ways You Can Improve Your Ecommerce Website for More Sales in 2023
Welcome to 2023! This year, more than 265 million customers in the U.S. will be shopping online, representing a 3% increase in e-commerce market share from 17.8% in 2021 to now 20.8%. Is your e-commerce website ready to handle an increase in traffic and sales? Although a major focus of your e-commerce sales strategy undoubtedly […]