Since the start of the pandemic, there has been notable growth in global e-commerce sales. In fact, statistics suggest that worldwide e-commerce revenues will have approached $5 trillion in 2021 while continuing to grow over the course of the coming years.  More than ever, customers are preferring and prioritizing online shopping over patronizing brick and […]

Boosted by advancing technology and new customer habits since the pandemic, ecommerce sales have been steadily rising and are only expected to keep growing. In fact, projections suggest that U.S. ecommerce sales will exceed $1 trillion this coming year and account for 20% of all retail sales by 2024. Is your business ready to capitalize […]

Black Friday 2021 is almost here! (November 26, 2021). With indoor shopping blockbusters all but extinct in the age of Coronavirus, projections suggest that Black Friday this year will be an “online shopping bonanza” and that online sales could hit $17 billion. In order to take advantage of the spending spree, your business might want […]

We’re now officially in the last quarter of the year, and with Black Friday and the holiday shopping rush, this is often the most crucial season for sales. Since the inception of the internet, online shopping has only continued to grow in popularity and dollars spent. Perhaps unsurprisingly with the pandemic lockdowns, last year November-December […]

Launching and maintaining an e-commerce business is certainly an achievement, but if you want your business to thrive, you need to make sure you’re leveraging an effective, up-to-date online marketing strategy to keep driving new leads and conversions. Recent statistics suggest that by the end of 2021, there will be over 2 billion shoppers buying […]

It’s a complex process to run e-commerce ads for your business, especially if you have multiple simultaneous campaigns with several variations for each ad. While the process can be difficult enough to manage if you’re on just one channel, such as Google or Facebook, if you’re attempting to run your marketing campaigns across multiple channels, […]

Recently, Google Ads announced updated guidelines and advertising requirements for cryptocurrency traders. Beginning on August 3, 2021, advertisers targeting American markets are required to comply with the new requirements to continue advertising on Google Ads – the new certification application was made available on July 8, 2021. According to Google, advertisers must ensure their registry […]

An in-depth understanding of the customer experience (CX) for your business is a cornerstone for formulating an effective strategy for your marketing and sales, especially for any of your business activity online. Successful e-commerce relies on up-to-date knowledge of the possibilities and expectations your ideal customers now have as they engage digitally with brands. From […]