The COVID-19 lockdowns have resulted in a rapid rise in global ecommerce – in fact, new data shows that worldwide ecommerce sales reached $4 trillion in 2020. Now that people everywhere are used to buying online, it’s more important than ever for businesses to have an effective digital strategy. One marketing approach that has proven […]
5 Ways Your Business Can Improve its E-Commerce Customer Journey During 2021
If your business profits require sales through an e-commerce website, you’re probably trying to find ways to improve the digital user experience for your customers. A robust e-commerce customer journey is key to building a highly efficient e-commerce site that will bring in sales. Unfortunately, for many business owners, the thought of optimizing the digital […]
40 Reasons Your E-commerce Home Page Could Be Letting You Down
E-commerce is booming. Online ordering was already growing rapidly, and then COVID hit. According to new IBM data, the pandemic has accelerated the shift from brick-and-mortar retail to online ordering by about five years. As things stand, it’s no exaggeration to say that most businesses need some measure of e-commerce to keep customers engaged and […]
5 of the Top Takeaways for E-Commerce in 2020
As 2020 comes to an end, it’s useful to look back and reflect in order to prepare relevant business strategies for the coming year. While the unprecedented COVID-19 pandemic sometimes shifted and sometimes accelerated online trends, there are many lessons to be drawn for e-commerce. Despite global economic uncertainty, e-commerce sales have risen continuously, and […]
10 E-Commerce Trends to Expect in 2021
As we get ready to bid adieu to the crazy year that has been 2020, it’s time to look ahead and start planning digital marketing strategies for 2021. E-commerce is expected to grow and proliferate throughout the coming year, capitalizing on trends that started in 2020. In fact, experts predict that e-commerce revenues could reach […]
What Your Business Can Learn from Amazon, Shopify, and Etsy About How to Compete in eCommerce
What will be the future of eCommerce, especially in a post-COVID world? If your business has an online presence and you’re trying to compete for digital sales, it’s important to know how to best position yourself among the competition. Over the past 10 years, Amazon has clearly emerged as the “everything store” to serve as […]
COVID-19 Pandemic Drives an eCommerce Boom: What Your Business Needs to Know to Make the Most of This Growth Period
The COVID-19 pandemic is accelerating the consumer shift to online shopping. According to Adobe’s Digital Economy Index (DEI) report, which tracks changes in e-commerce, online shopping in April – May 2020 was higher than it was during the November – December 2019 holiday season. Specifically, consumers spent more than $153 billion in online shopping during […]
Is your eCommerce Business Responding to the Rising DIY / Stay-at-Home Trends During the COVID-19 Pandemic?
As the global economy struggles to respond to the COVID-19 pandemic, we are seeing consumers behave in new ways. This is the rise of DIY / Stay-at-Home trends, as people everywhere are searching for more things they can do at home. Is your business adapting to these new trends? While companies, schools, and other institutions […]
How To: Setup Conversion Tracking In Microsoft Advertising (Bing Ads)
Installing conversion tracking is always an important factor for any successful campaign. In this article, we’ll walk you through the steps to install Microsoft Advertising (formerly Bing Ads) Universal Event Tracking (UET) for both eCommerce and Lead-Gen campaigns. Why Is This Important? In order to optimize your campaigns, you’ll want to know what’s working for […]