At the heart of it, the internet is meant to serve its users and whether it be on social media perusing the trends of the day, searching for products or providing valuable information during a user’s micro-moments, businesses can take advantage of its benefits. In the case of Google AdWords, it’s important for businesses to […]
January 2017 Jersey Shore eCommerce & Marketing Meetup
Our first Marketing Meetup of 2017 had a great turnout! Thanks to everyone who joined us at Stingers Bar & Grill in Long Branch. We had a wonderful time meeting new people who share our passion for online marketing and eCommerce. Thanks again everyone who came out, we can’t wait for the next one! Join […]
Jersey Shore Marketing Meetup – Mobile Marketing
Thank you to everyone who came to spend time with us on Wednesday for our monthly Marketing Meetup on the Jersey Shore. We were excited to learn more about your businesses and share our marketing expertise. During the Meetup, we highlighted our knowledge and experiences with Mobile Marketing, giving specific insights on how the mobile-connected platform can […]
Shopping on Mobile [Infographic]
If one thing’s for certain, it’s that Americans are more connected to their mobile devices than ever before. Because of this, the eCommerce industry has begun catering to mobile shoppers and in turn, the mobile commerce (mCommerce) industry has completely revolutionized the way consumers shop. Our infographic below takes a look at the mobile shopping […]
Negative Keywords: A Quick Guide to One of Google AdWords’ Best Tools
When designing a Google AdWords campaign, one of the main focuses should be establishing successful keywords and making sure they are the best choice for directly targeting your audience. It’s very important that your ads are placed in front of the correct demographic of people who are in the right mind to purchase your products […]
Google Shopping: Increase Traffic & Drive Sales
It started as Froogle, became Google Product Search, and has finally landed on Google Shopping, an appropriate name for a powerhouse platform that allows merchants and vendors to gain maximum exposure for their products and online e-commerce stores. From an advertising perspective, Google Shopping can put your products and brand in front of an entire […]
AdWords Device Bidding: What You Need to Know
Right now, 80% of internet users own a smartphone and as of 2016, they are spending an average of almost three hours a day on their phone browsing the internet. Micro-moments are the perfect example of mobile transformation – the quick “I want to know” instances where customers feel the instinct to look something up […]
The Future of Marketing – Where Do We Go From Here?
With the speed that technology advances each year, keeping up with marketing apps, platforms, and best practices is becoming a job all unto itself. Technology advances on an exponential level, and marketing tactics and businesses must follow suit in order to stay relevant. The Future is Mobile By now, knowing that 4 out of 5 […]
JXT Group Hosts Digital Happy Hour at Google
On Wednesday, October 29th, JXT Group and Google co-hosted a Digital Happy Hour at the Google NYC office. The happy hour offered insights to the latest Google products and highlighted their growing online marketing opportunities. The two speakers included Candace Jordan, Google Agency Account Strategist and Menachem Ani, JXT Group Founder & CEO. Guests were […]