User experience can play a significant role in determining a website’s success. In fact, 88 percent of online consumers are less likely to return to a website after a bad experience. So, how can user experience be improved on a website? Users should more connected to the site through social interaction. Contact forms, email links and traditional forums […]
How Mobile Payments Add to Your Marketing Power
Mobile payments can transform the smartphone or tablet you already own into a roving and affordable point of sale terminal — but they pack plenty of marketing punch, too. Here’s a look at how mobile payments can boost your marketing power. Improve customer perception As more retailers offer conveniences like “pay online/pick up in store” […]
The Complete Approach To E-Commerce Marketing On A Budget
You know your new business isn’t going to survive without some marketing, but after getting everything started, the funds aren’t exactly flowing. Don’t worry; you are not alone. Maintaining a strong marketing campaign while just starting out is a challenge many e-commerce companies face. It’s not easy, but if you have some time to spare, […]
Four Ways to Add Value to Marketing Campaigns Using Site Search Data
E-commerce marketers have steadily eyed ‘Big Data’ to learn more about their customers – for example, understanding how shoppers behave, their path to purchase and what they ultimately buy (or don’t buy) so that they can do a better job of merchandising products, improving customer service, and strengthening loyalty. However, mining these stores of data […]
Top 5 Tips For Using Offline Marketing To Boost Online Repeat Business
Ben is an entrepreneur on the internet and in the real world. Online he builds online businesses, and offline he invests in real estate. You can follow Ben at his website. I am sure that you are doing everything in your power to market your ecommerce site to your clients. Email, SEO, AdWords, forum posting, […]
Are You Using Video Throughout the Customer’s Path to Purchase? Here’s Why You Should.
This post was written by Melody King of Treepodia. Melody has 13 years of experience in IT, focusing the last 7 in eCommerce. During this tenure, she consulted with more than 500 organizations to assist with increasing their site usability, merchandising, conversion, and order size. She has a Doctor of Management in Organizational Leadership, BSIT […]
How eCommerce Merchants Can Increase A Customer’s Lifetime Value With AutoResponders
Jimmy Rodriguez is CTO and co-founder of 3DCart, developer of an e-commerce suite for businesses of all sizes. 3dcart just rolled out 3dcart 4.0 and with it we offered all merchants autoresponders free of charge. As an authority on e-commerce best practices, Jimmy combines more than 8 years as an e-commerce developer and web programmer […]
Increase Engagement On Your Email Marketing Campaigns
We have covered some hot email marketing tips in the past. Here are some additional handy tips to help you get the most out of your mailing list. Welcome Email Campaign One of the most overlooked parts of a successful eCommerce mailing list is sending out a series of welcome emails. The best thing would be to […]
6 Tips For Improving Email Campaign Delivery & Open Rates
Like most eCommerce stores, you have a database with all your newsletter subscribers. You send them emails on a weekly/monthly basis. You have a very low open-rate and deliverability rate… How do you fix this? Here are 5 quick tips to get your email in the customers inbox and get them to open it. Improve Deliverability Tip #1 […]