Email Marketing

How Mobile Payments Add to Your Marketing Power

How Mobile Payments Add to Your Marketing Power

Mobile payments can transform the smartphone or tablet you already own into a roving and affordable point of sale terminal — but they pack plenty of marketing punch, too. Here’s a look at how mobile payments can boost your marketing power. Improve customer perception As more retailers offer conveniences like “pay online/pick up in store” […]

The Complete Approach To E-Commerce Marketing On A Budget

The Complete Approach To E-Commerce Marketing On A Budget

You know your new business isn’t going to survive without some marketing, but after getting everything started, the funds aren’t exactly flowing. Don’t worry; you are not alone. Maintaining a strong marketing campaign while just starting out is a challenge many e-commerce companies face. It’s not easy, but if you have some time to spare, […]

Four Ways to Add Value to Marketing Campaigns Using Site Search Data

Four Ways to Add Value to Marketing Campaigns Using Site Search Data

E-commerce marketers have steadily eyed ‘Big Data’ to learn more about their customers – for example, understanding how shoppers behave, their path to purchase and what they ultimately buy (or don’t buy) so that they can do a better job of merchandising products, improving customer service, and strengthening loyalty. However, mining these stores of data […]

Increase Engagement On Your Email Marketing Campaigns

Increase Engagement On Your Email Marketing Campaigns

We have covered some hot email marketing tips in the past. Here are some additional handy tips to help you get the most out of your mailing list. Welcome Email Campaign One of the most overlooked parts of a successful eCommerce mailing list is sending out a series of welcome emails. The best thing would be to […]

6 Tips For Improving Email Campaign Delivery & Open Rates

6 Tips For Improving Email Campaign Delivery & Open Rates

Like most eCommerce stores, you have a database with all your newsletter subscribers. You send them emails on a weekly/monthly basis. You have a very low open-rate and deliverability rate… How do you fix this? Here are 5 quick tips to get your email in the customers inbox and get them to open it. Improve Deliverability Tip #1 […]