In 2016, it’s easier than ever to create video content and place it on a multitude of devices and streaming services that will reach your audience. If you haven’t been utilizing video for your business or marketing needs, now is the time to start. Video Marketing Is Growing Most devices, ranging from smartphones, tablets, phablets […]
Three Creative Ways To Increase Social Interaction On Your Website
User experience can play a significant role in determining a website’s success. In fact, 88 percent of online consumers are less likely to return to a website after a bad experience. So, how can user experience be improved on a website? Users should more connected to the site through social interaction. Contact forms, email links and traditional forums […]
How To: Setup The Google Trusted Stores Badge
Google just announced on the Inside AdWords blog that they have simplified the requirements for joining the Google Trusted Stores program. Applying to become a Trusted Store is now simpler than ever. You only need to create an account and add two snippets of code to your website. You no longer need to submit shipment […]
10 Do’s and Don’ts of Conversion Rate Optimization
Conversion Rate Optimization, or CRO, is at the heart of successful ecommerce. Converting more visitors to buyers means you make better use of the money you spend driving traffic to your site. Every time a customer visits your ecommerce site, you have an opportunity to improve your conversion rate. You should learn from their actions […]
Big B2C Ecommerce Targets B2B Ecommerce Franken-sites
What does your B2B e-commerce website look like today? Is it unnavigable to all but the heartiest of your customers? Does integration to your order creation system involve spreadsheet dumps? Is it columns and rows of eye-straining part numbers with no pictures and little to no product description? Is it something your IT team duct-taped […]
Going Green: How To Minimize Paper Consumption
The sentiment of “saving a tree” is as relevant in e-commerce as in any other type of office operation. Despite all encouragement to the contrary, paper waste continues to this day. In a typical office, each employee discards an average of 350 pounds of paper every year. For even a one-man operation, that’s a big […]
Increase Conversions By Offering Additional Shipping Options [Infographic]
Today’s infographic is from ColderIce, it features tips on how to increase your conversion rate by offering additional shipping options.
Amazon Launches ‘Login & Pay With Amazon’ To Challenge PayPal Checkout
Amazon announced the launch of a payments system to rival PayPal Checkout called Login and Pay with Amazon. By using Amazon Payments, mercahnts can tap into the hundreds of millions of Amazon customers with credit cards on file and provide them with an easy and safe checkout. Amazon Payments include many features such as: Identify […]
Magento Releases 1.8 Community Edition With Performance, Security & Tax Calculation Improvements
I’ve been following Magento since the early alphas. Today, Magento released Community Edition 1.8 with improvements to security, tax calculations and overall functionality. Below is a breakdown of the key improvements in this release. Enhanced Tax Calculations Magento Community Edition 1.8 improves tax calculation accuracy for VAT merchants and eliminates potential rounding errors that can […]