Help your customers trust you by displaying logos and badges of third part services that you work with. If your site is relatively new, chances are people are not familiar with your brand and have no reason to trust you. If you deal with or are certified by brands that people know and trust, display […]
Pay More & Go With A Better Hosting Provider
Your hosting provider is a crucial partner in the success of your business. Make sure to do your due diligence when deciding which host to use. You will find a lot of fly by night companies offering the best prices possible. It will make you think “look how much I can save”. Think again. The […]
Landing Pages Can Increase Your Conversion Rate By +50%
Never assume your typical consumer will click past the first page (or even scroll down the same page). It is your job to sell the consumer and convince them to click further. Your page needs to have all pertinent information displayed right when the page loads. It should be displayed in a nice easy to […]
Boost Your Conversion Rate By Simplifying Your Checkout Process
One of the many ways to boost your conversion rate is by simplifying your checkout process. Here are some ideas. Guest Checkout If you don’t have the ability for a consumer to checkout without registering for your site, you’ll want to think about setting it up. Some consumers are more likely to make a purchase […]
Use Google Checkout To Boost Click Through Rates In AdWords & Base
If you use Google Checkout in conjunction with Google AdWords and Google Product Base (Product Search), you have the ability to connect the accounts in the settings section. When you connect the account Google places a Google Checkout logo on your ad in AdWords. In Google Product Search they show the Google Checkout logo next […]
Accepting Alternate Payment Types
Customers like options. Aside from that some customers prefer one payment type over another. Some customers only use PayPal while others only use Google Checkout. With this in mind you will want to integrate with as many Third Party Payment (TPP) providers as you can. Some of the more popular ones are: PayPal With PayPal […]
5 Site Design Tips To Boost Conversion Rates
With an eCommerce site, there are a lot of variables that can contribute to the conversion rate. Here are some tips to help you get the most out of your site. Speed Page load times are very important. We live in a very fast-paced world. If your pages take too long to load people will […]