Marketing

Goodbye, Google AdWords – Hello, Google Ads

Goodbye, Google AdWords – Hello, Google Ads

When Google first launched AdWords back in October 2000, it was a simpler time for online marketing.  In fact, there were only 350 advertisers, no CPC pricing, no AdSense, no YouTube video advertising, and certainly no mobile integration.  Fast forward almost 18 years, and marketers have never had more opportunities to reach the buying public […]

Top Marketing CRM & Apps of 2016

Top Marketing CRM & Apps of 2016

With the explosive growth of Digital Marketing over the last five years, businesses and industry professionals are constantly looking for the next best piece of software to help them manage campaigns and content. As the technology evolves, more tasks can be handled autonomously, giving marketers some breathing room amongst the chaos of the marketing frontier. […]

Email Marketing – Crafting Stronger Campaigns

Email Marketing – Crafting Stronger Campaigns

In order to create stronger email campaigns, it’s important to understand how email has evolved into the powerful marketing tool it is today. Remember when email campaigns were the newest, freshest thing in the world of marketing? Neither do we! That’s because email has been around for what seems like forever and has become the […]

Marketing to Millennials: Reaching America’s Largest Generation

Marketing to Millennials: Reaching America’s Largest Generation

With millennials being the largest generation in America, it’s imperative for business owners to reach this audience, an audience that is over 75 million strong. These are staggering numbers and indeed, millennials have crushed the Baby Boomers as the largest generational demographic in the U.S. With that in mind, let’s break down what marketing techniques […]