Marketing

4 Simple Ways To Make The Most Out Of Your Bidding

4 Simple Ways To Make The Most Out Of Your Bidding

When it comes to bidding strategies, every campaign is different!  Your strategy should be based on your goals for your products, brands, and business goals! Here we’ll dive into 4 simple ways make the most out your bidding & your investment. #1 – Sales Fluctuation Strategy To utilize this strategy you have to look at […]

Google Marketing Live 2018 – What’s New?

Google Marketing Live 2018 – What’s New?

What Online Advertisers Need to Know About Google’s Newly Announced Innovations & Developments If you sell products and/or services online, then you’ll certainly want to keep current with the latest developments at Google pertaining to online marketing. Here’s a recap of 7 of the most important takeaways from Google Marketing Live 2018, the annual invite-only […]

Goodbye, Google AdWords – Hello, Google Ads

Goodbye, Google AdWords – Hello, Google Ads

When Google first launched AdWords back in October 2000, it was a simpler time for online marketing.  In fact, there were only 350 advertisers, no CPC pricing, no AdSense, no YouTube video advertising, and certainly no mobile integration.  Fast forward almost 18 years, and marketers have never had more opportunities to reach the buying public […]