Marketing

Top 5 Best Practices for Ad Viewability

Top 5 Best Practices for Ad Viewability

Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable- on screen. And as advertisers shift to paying for viewable instead served impressions, it’s important to understand what factors affect ad viewability. One surprising finding: Above the […]

The Complete Approach To E-Commerce Marketing On A Budget

The Complete Approach To E-Commerce Marketing On A Budget

You know your new business isn’t going to survive without some marketing, but after getting everything started, the funds aren’t exactly flowing. Don’t worry; you are not alone. Maintaining a strong marketing campaign while just starting out is a challenge many e-commerce companies face. It’s not easy, but if you have some time to spare, […]

Hey Small Businesses! Texting Your Customers Works

Hey Small Businesses! Texting Your Customers Works

My name is Ben Bakhshi, I am one of the founders of Coordinato, a platform for sending phone/text/email messages and reminders for small businesses (eCommerce and physical). I have learned a lot about the Text Message marketing industry while building this business, I’d like to share a tidbit to help small businesses grow. If healthcare […]

Four Ways to Add Value to Marketing Campaigns Using Site Search Data

Four Ways to Add Value to Marketing Campaigns Using Site Search Data

E-commerce marketers have steadily eyed ‘Big Data’ to learn more about their customers – for example, understanding how shoppers behave, their path to purchase and what they ultimately buy (or don’t buy) so that they can do a better job of merchandising products, improving customer service, and strengthening loyalty. However, mining these stores of data […]

The Challenge Of Shopping Cart Abandonment [Infographic]

The Challenge Of Shopping Cart Abandonment [Infographic]

This infographic comes from SaleCycle. It addresses the challenge of shopping cart abandonment. Cart abandonment rates fell in Q3 2013 with 1.6% fewer shoppers leaving their purchase at the till compared with the previous quarter. Taken from a consolidation of statistics from 200 global brands, our Quarterly Infographic looks at all the key cart abandonment […]