Did you know, spending on digital ads hit $485 billion by the end of 2023 and is expected to reach $525 billion this year? In this competitive landscape, audience targeting reigns supreme as a fundamental strategy for reaching the right people with the right message at the right time. Two powerful tools in the arsenal […]
Mastering Google Ads Auction Insights: A Comprehensive Guide
Digital advertising spend is projected to reach over $740 billion this year. In this competitive realm, staying ahead of the curve is paramount. Fortunately, Google Ads provides a powerful tool that offers invaluable insights into your competition’s performance: Auction Insights. This comprehensive guide aims to equip you with the knowledge and strategies needed to master […]
Leveraging Google Analytics with Google Ads: A Step-by-Step Integration Guide
Data-driven decision-making is a key driver of success when you’re advertising online. The landscape is highly competitive, with the global digital advertising market projected to reach over $950B in just 4 years. One potent combination that empowers advertisers to gain deeper insights into user behavior and refine their advertising strategies is the integration of Google […]
Fresh Beginnings: Revamping Your Google Ads Copy for 2024
Now that 2024 has gotten underway, your business can take advantage of a golden opportunity to infuse your Google Ads campaigns with the spirit of the New Year. Refreshing your ad copy to align with New Year themes and resolutions is a strategic move that can capture the attention of your audience during this transformative […]
The Evolution of Google Ads: Changes in 2023-2024
There were 38 product announcements from Google Ads in 2023, plus numerous other changes communicated via email and the ads liaison. This flux is what makes the current era of digital advertising one of the busiest and most exciting times to be a PPC professional—but also one of the most frustrating, especially if you don’t […]
The Psychology of New Year Social Media Campaigns: Tapping into Resolutions and Aspirations
The New Year often serves as a symbolic fresh start, inspiring individuals to reflect on the past and set intentions for the future. This psychological shift creates a unique opportunity for businesses to connect with their audience on a deeper level by aligning their social media campaigns with the aspirations and resolutions that dominate the […]
The Power of Reflection: Auditing Your Google Ads Performance from Last Year for Success in 2024
As we embark into 2024, it’s essential for businesses to pause, reflect, and strategize for the months ahead. For digital marketers, this reflection goes beyond personal resolutions, it should also extend into reflections and resolutions for your Google Ads performance. Statistics suggest that Google could generate $81 billion in USD in 2024 with is advertising […]
Advanced Segmentation Strategies for Holiday Campaigns in Google Ads
The holiday season is a crucial time for your business to capture the attention of shoppers and drive sales, especially as holiday retail sales are projected to reach up to $966.6 billion this year. Google Ads is a powerful tool that can help you reach your target audience effectively during this festive period. However, with […]
How Audience Signals & Targeting Works on Performance Max
Performance Max combines the full funnel into ONE campaign. The working theory is that as you raise bids and budgets, the algorithm needs to do more upper-funnel prospecting as a percentage of the total spend/visits. So let’s understand who the campaign might be targeting: 1️⃣ Top-Funnel Prospecting on – YouTube 📺 – Gmail 📨 – […]