Search Engine Marketing

Top Online Marketing Trends for 2019

Top Online Marketing Trends for 2019

In 2019, no savvy entrepreneur can afford to ignore online marketing. With literally the whole world connected through the power of the web, online marketing makes it possible for entrepreneurs of any size to build and nurture a sense of community with people all around the globe. Your ideal community is out there. Now you […]

5 Tips to Boost Your Sales Using Google Shopping in 2018

5 Tips to Boost Your Sales Using Google Shopping in 2018

In 2018, Google Shopping ads (a.k.a. Product Listing Ads, or PLAs) have become by far the dominant online ad format for retail advertisers. A recent study for the first quarter for 2018 shows that nearly 80% of all retail search ad spend is going to Google Shopping campaigns[1].  Further, Google Shopping ads are driving over […]

SEM Trends in 2018: What’s Coming?

SEM Trends in 2018: What’s Coming?

Digital technology has changed everything, as we all know, especially in marketing. After such drastic change over the past two decades, you could be forgiven for thinking that now is the time to settle into the new normal, applying the tools and strategies we’ve become accustomed to in the aftermath of the digital revolution. However, […]

Paid Search: 2017 Greatest Hits

Paid Search: 2017 Greatest Hits

Paid search is a mainstay for marketers in all industries, but as regular machine learning and algorithm changes took place in 2017 marketers were forced to repeatedly adapt to stay competitive.Moreover, the shift toward emphasizing mobile continued; while the priority has shifted to artificial intelligence (AI), mobile is far from in the rear-view mirror. As […]

Widening Your Reach: Expanded Dynamic Search Ads

Widening Your Reach: Expanded Dynamic Search Ads

The capabilities of Dynamic Search Ads to bring in more business for retailers has been indisputable. The ability to target relevant search queries for a website could make the difference for a business becoming the next Amazon or sinking into obscurity. Staying on top of technology that improves efficiency, automatically updates ads and generates a […]