In the digital age, businesses rely heavily on online advertising to reach their target audience and drive growth. As an essential player in the advertising industry, Google recognizes the importance of providing a safe and reliable advertising platform. To maintain business trust and promote a secure online environment, Google recently released its 2022 Ads Safety […]
Understand Google’s Safety Features to Reassure Your Customers When They Buy from Your Google Ads
Did you know Google has multiple features and tools in place to make sure customers can shop safely in their eco-system? If your business utilizes Google Ads to reach new and existing customers, you can feel good knowing that your customers have online protection measures in place when making purchases. (You might even want to […]
New Insights for Google Ads to Improve Your Advertising Performance in 2023
During the chaos of the COVID-19 pandemic, Google created the Insights page for Google Ads to help businesses keep abreast of rapidly changing trends in customer preferences and activities. Now in 2023, businesses continue to face unprecedented challenges (such as the unstable economy and the ever-evolving digital landscape) – so the Insights page continues to […]
3 New Google Ads Solutions for Mobile Apps
Does your business have an app to promote? If not yet, the answer may soon be “yes”. Current statistics indicate that in 2022, 48% of small businesses have mobile apps to connect with their customers (that’s in addition to major brands, most of whom made the investment years ago). What’s more, 27% of those businesses […]
3 Google Ads Suitability Center
Google Launches New Content Suitability Center in Google Ads: How to Leverage It for Your Business In 2023, content creation will be more abundant and diverse than ever before. Recent statistics show that last year, creators produced 2.5 quintillion bytes of data per day, and the range of content produced just grows every year. However, […]
Google’s Holiday Best Practices Guide to Improve Your Google Ads in Q4
The holiday season might famously be “the most wonderful time of the year.” It’s also often the busiest for many retailers. In order to help companies and advertisers make the most of the season, Google has compiled a Holiday Best Practices Guide so that your holiday marketing will shine as bright as a beautifully lit […]
Making the Most of Performance Max on Black Friday & Cyber Monday
Find our full series on Google Ads Performance Max here: Setup Reporting Optimization Performance Max is one of the biggest shifts we’ve seen from Google. How do we make it work this holiday shopping season? Prepare everything in advance 📆 Black Friday is in 30 days! If you’re just starting now, you’re already behind. Here are some […]
New Tools for Google Ads – Just in Time to Boost Your Holiday Sales
It’s the most wonderful time of the year to be selling online as the 2022 holiday season arrives in full splendor. You may be trimming a tree and hanging colored lights around your home and office, but have you thought about sprucing up your digital advertising? If you’re ready to take your online ads to […]
‘How You Can Leverage Automated Bidding to Maximize PPC Performance’ – Highlights from Menachem Ani’s Expert Session at SMX Advanced 2022
In June 2022, Menachem Ani, Founder / CEO of JXT Group had the opportunity to speak at SMX Advanced, one of the industry-leading events for search marketing. In his presentation “Leveraging Automated Bidding for Maximum PPC Performance”, Ani shared strategies and tips to improve your automated campaigns based on his experiences managing Google Ads campaigns […]