Search Engine Marketing

3 New Google Ads Solutions for Mobile Apps

3 New Google Ads Solutions for Mobile Apps

Does your business have an app to promote? If not yet, the answer may soon be “yes”. Current statistics indicate that in 2022, 48% of small businesses have mobile apps to connect with their customers (that’s in addition to major brands, most of whom made the investment years ago). What’s more, 27% of those businesses […]

3 Google Ads Suitability Center

3 Google Ads Suitability Center

Google Launches New Content Suitability Center in Google Ads: How to Leverage It for Your Business In 2023, content creation will be more abundant and diverse than ever before. Recent statistics show that last year, creators produced 2.5 quintillion bytes of data per day, and the range of content produced just grows every year. However, […]

‘How You Can Leverage Automated Bidding to Maximize PPC Performance’ – Highlights from Menachem Ani’s Expert Session at SMX Advanced 2022

‘How You Can Leverage Automated Bidding to Maximize PPC Performance’ – Highlights from Menachem Ani’s Expert Session at SMX Advanced 2022

In June 2022, Menachem Ani, Founder / CEO of JXT Group had the opportunity to speak at SMX Advanced, one of the industry-leading events for search marketing. In his presentation “Leveraging Automated Bidding for Maximum PPC Performance”, Ani shared strategies and tips to improve your automated campaigns based on his experiences managing Google Ads campaigns […]