Google Ads can be one of the most effective ways to get your products seen by your ideal customers and generate quality traffic to your website. However, if you don’t optimize your Google Ads strategy, you risk wasting money that could be better spent on growing your business. Although there are many intricacies involved in […]

Google Ads are known for being one of the most popular, effective online marketing strategies because they offer a cost-effective way for a business of any size to utilize the latest technology and get in front of audiences who are actively searching. Although Google Ads can quickly produce brand awareness and lead generation from quality […]

The Insights page (currently in beta) for Google Ads has been created to help businesses like yours stay up-to-date on the latest trends in your market. While this data is, of course, useful all year round, you may find it especially helpful during this holiday season, when online sales are projected to reach a record […]

On September 22, 2021, Google announced a new initiative to make the Google Ads experience more transparent. This move comes in response to the growing variety and prevalence of Google Ads, which can now be found across the Google ecosystem on Search, Display, YouTube and more. Going forward, advertisements on Google will now feature disclosures […]

If your business wants to make sales and establish your brand presence online, then you must be well aware of the potential value of Google Ads to help you attract and convert customers.  However, your overall costs for ads as measured in terms of cost-per-click (CPC) can quickly escalate – so you need an effective […]

Starting in September 2021, Google will begin implementing a new three-strikes-you’re-out policy in response to violations of its Google Ads prohibitions. Violators of Google Ads’ rules will first be given a warning and then notifications up to three strikes – after three strikes, your Google Ads account can be suspended. This new three strikes policy […]

Google is well-known for continuously changing its methods and algorithms – it’s key to their strategy of remaining a cutting-edge major player on the digital scene. While Google’s updates generally do provide some kind of advantage to at least some people, not every update is best for every one in every circumstance…. Case in point: […]

On February 4, 2021, Google announced a change to how keyword matching will work for Google Ads. It’s a change that will hopefully make it easier for businesses to connect with the right audiences and get more out of a Google Ads marketing budget. However, you’ll need to make sure your keywords will be optimized […]

Google is always adding new Google Ads features to help businesses optimize their digital marketing and boost sales. However, when you’re busy in your day-to-day business activities, you might not notice some of the updates that could ultimately make a difference to your bottom line. So, here is a breakdown of some of the most […]