Whether Facebook is your primary method to generate leads and sell online or just one component of your digital marketing + e-commerce strategy, there are a few Facebook Ads strategies your business ought to be using in 2021 to help drive sales: 1. Facebook Catalogs Facebook catalogs make it easy to organize and display all […]
Google Ads to Replace Broad Match with Phrase Match – And What This Means for Your Digital Marketing Strategy
On February 4, 2021, Google announced a change to how keyword matching will work for Google Ads. It’s a change that will hopefully make it easier for businesses to connect with the right audiences and get more out of a Google Ads marketing budget. However, you’ll need to make sure your keywords will be optimized […]
Google Starts Testing a New Way to Shop on YouTube
Have you ever been watching a video on YouTube and saw something you would want to buy? If so, your shopping process may soon be streamlined thanks to a new YouTube shopping feature recently launched by Google. For businesses, this could lead to a brand-new lucrative way to engage your ideal audiences and boost sales. […]
Google Shopping Launches New AR “Try-On” Tools – What It Means for Your Business
One of the biggest digital marketing trends predicted for 2021 is the rise of AR tech. Yes, yes, marketing experts have been talking about AR/VR for years, but now Google has ramped up AR marketing possibilities with its recent launch of new AR “try-on” tools in Google Shopping. AR glasses (aka smart glasses) are in […]
New Advertiser Insights and “Performance Max” Automated Campaigns for Google Ads
September 29 – October 8, 2020 was Advertising Week 2020 (AW2020), an event spanning six global markets in which leading experts from cutting-edge agencies, brands, media, and tech companies offered innovative ideas, strategies, tools, and product launches for the future of advertising. This year during Advertising Week, Google had two important announcements that could have […]
How To: Setup Conversion Tracking In Microsoft Advertising (Bing Ads)
Installing conversion tracking is always an important factor for any successful campaign. In this article, we’ll walk you through the steps to install Microsoft Advertising (formerly Bing Ads) Universal Event Tracking (UET) for both eCommerce and Lead-Gen campaigns. Why Is This Important? In order to optimize your campaigns, you’ll want to know what’s working for […]
Changes to Keyword Matching in Google Ads: How This Affects You
Most consumers have very little understanding about how Google Ads work, and why your specific ad appears, or doesn’t base on which search terms they use. Advertisers get frustrated when consumers can’t find them, or they get charged for clicks that generate either no conversions or click-throughs from people who thought it was something else. […]
How to Use AI & Machine Learning to Improve Your Online Marketing in 2019
All the new recent advances in AI and machine learning are creating opportunities in the digital marketing landscape. If you’re interested in marketing your brand effectively online, you should know about several new disruptive trends making use of new technology that can help skyrocket your business efforts in 2019. In fact, many of these technological […]
Top Online Marketing Trends for 2019
In 2019, no savvy entrepreneur can afford to ignore online marketing. With literally the whole world connected through the power of the web, online marketing makes it possible for entrepreneurs of any size to build and nurture a sense of community with people all around the globe. Your ideal community is out there. Now you […]