Text ads vary from business to business and industry to industry, but they all should utilize the same framework. Google limits you to how many characters you can use in each section of your ad, so it is important that you get your message across briefly and clearly! Here are some of our tips on maximizing your […]
5 Tips to Boost Your Sales Using Google Shopping in 2018
In 2018, Google Shopping ads (a.k.a. Product Listing Ads, or PLAs) have become by far the dominant online ad format for retail advertisers. A recent study for the first quarter for 2018 shows that nearly 80% of all retail search ad spend is going to Google Shopping campaigns[1]. Further, Google Shopping ads are driving over […]
SEM Trends in 2018: What’s Coming?
Digital technology has changed everything, as we all know, especially in marketing. After such drastic change over the past two decades, you could be forgiven for thinking that now is the time to settle into the new normal, applying the tools and strategies we’ve become accustomed to in the aftermath of the digital revolution. However, […]
Paid Search: 2017 Greatest Hits
Paid search is a mainstay for marketers in all industries, but as regular machine learning and algorithm changes took place in 2017 marketers were forced to repeatedly adapt to stay competitive.Moreover, the shift toward emphasizing mobile continued; while the priority has shifted to artificial intelligence (AI), mobile is far from in the rear-view mirror. As […]
Widening Your Reach: Expanded Dynamic Search Ads
The capabilities of Dynamic Search Ads to bring in more business for retailers has been indisputable. The ability to target relevant search queries for a website could make the difference for a business becoming the next Amazon or sinking into obscurity. Staying on top of technology that improves efficiency, automatically updates ads and generates a […]
Paid Search, SEO and Competitive Benchmarking: The Right Steps Towards Finding Success
Competitive benchmarking has proven, time and time again, to be an effective practice that can help improve and perfect your paid search marketing efforts. If you are not currently engaged with a competitive benchmarking campaign, we suggest starting one. The effort is worth the rewards! Quite simply, competitive benchmarking is the practice of measuring specific […]
Negative Keywords: A Quick Guide to One of Google AdWords’ Best Tools
When designing a Google AdWords campaign, one of the main focuses should be establishing successful keywords and making sure they are the best choice for directly targeting your audience. It’s very important that your ads are placed in front of the correct demographic of people who are in the right mind to purchase your products […]
Google AdWords Expanded Text Ads: Everything You Need To Know
Google has unveiled a variety of changes in 2016, from core SEO implementations to algorithm updates, but the biggest update of the year so far may be the new Google Expanded Text Ads. The new Expanded Text Ads will allow digital marketers and teams working with Google AdWords to have twice as much copy text […]
Recap of Google Ads & Analytics Innovations Keynote
You’ll find a full breakdown of the major highlights from the keynote below. If you would like to re-watch the Google Ads & Analytics Innovations Keynote, click here. Both Google Ads and Analytics have been entirely stripped down and rebuilt to focus on a world of mobile devices. This is in response to the fact […]