UPS and FedEx have just both adjusted their shipping fees to work off of Dimensional Weight. Previously, they were just charging you based on the weight of the package. With the new change in effect, you’ll be paying for weight and volume. How does this affect me? This change sounds like it won’t affect you […]
How To: Setup eCommerce Conversion Tracking In Bing Ads (Universal Event Tracking)
PLEASE NOTE: This article is outdated. We published a new article detailing how to install the Microsoft Advertising tracking pixel on January 14th, 2020. Bing Ads recently unveiled a new version of its conversion tracking pixel. While the new Universal Event Tracking (UET) gives you more flexibility, it is also slightly clunky. Below is a […]
Join us for Google Partners Connect on February 11th (Eatontown, NJ)
We’re hosting a livestream video Google event on February 11th, and you’re invited to join us. It’s a great opportunity to learn about how to grow your business from Google experts. We’ll provide refreshments—all we need is you. February 11, 2015 12:00 p.m. – 1:00 p.m. EST 1 Main Street Eatontown, NJ 07724 Please RSVP […]
Top 5 Best Practices for Ad Viewability
Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable- on screen. And as advertisers shift to paying for viewable instead served impressions, it’s important to understand what factors affect ad viewability. One surprising finding: Above the […]
3 Takeaways From The Bing Ads Case Study Featuring JXT Group
We recently partnered with Bing Ads to publish a case study on the benefits we’ve seen from managing client campaigns on Bing Ads. Here are some key takeaways: Utilize Bing Ads great support team. You can contact them via Live Chat, Email or Phone. They are quick to help you solve any problems you may […]
![STUDY: Win With Text Ads And Product Listing Ads [Infographic]](https://www.jxtgroup.com/wp-content/uploads/2013/11/photo-1522826728642-6d710f47def2-1-400x300.jpeg)
STUDY: Win With Text Ads And Product Listing Ads [Infographic]
Google published a study on the use of Text Ads combined with Product Listing Ads. The study shows how you can gain from utilizing both ad types. From this study, we learned that PLAs can: Increase brand recognition: People who see a brand’s PLAs and text ads are 75% more likely to search for that […]
Bing Ads Launches Ability To Edit Keywords Via Excel Web App
A few months back Google Adwords removed the ability to edit keywords via a web based spreadsheet editor. Today, Bing Ads announced the launch of a new feature allowing you to edit keywords via the Excel Web App. It’s pretty easy to use, just go to the keywords tab, select multiple keywords and click “Edit […]
Google AdWords Adds New Campaign Type: Search Network with Display Select
Until now, you had the option of showing your AdWords ads on the Search Network, Display Network or both. Google announced a new option called Search Network with Display Select. The new Search Network with Display Select will allow to show your ads mostly on the Search Network AND some highly targeted pages in the Display […]
Does Google Rank PLAs Differently On Google Shopping & Standard SERPs?
Recently, Hannah, a Google AdWords community manager posted the following question on the AdWords discussion forum: Is the ranking of PLAs on Google search different to the ranking of products on Google shopping pages? This question was answered by Kat, a Google employee: In some circumstances, you may notice differences in how your products are […]