Search Engine Marketing

HOW TO: Import Offline Conversions Into AdWords

HOW TO: Import Offline Conversions Into AdWords

Recently, Google AdWords introduced the ability to import offline sales data. If you get a lot of phone sales, you’ll want to do this. Google says: Sometimes, a click on an AdWords ad does not lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale […]

Bing Ads Launches New Sidebar For Easier Navigation

Bing Ads Launches New Sidebar For Easier Navigation

Looks like Microsoft added a new sidebar in Bing Ads. It works much like the navigation sidebar in Bing Ads Editor or Google AdWords. It makes it that much simpler to switch campaigns. Previously, if you were working on multiple campaigns you had to go back to campaigns tab and then select another campaign. Or […]

Import Offline Sales Conversion Into Google AdWords

Import Offline Sales Conversion Into Google AdWords

Google has been adding a lot of new features to AdWords recently. This past Thursday they announced the ability to import conversions that happened offline. So if your business gets a lot of phone sales, this is for you. From the announcement: How you might use the conversion import feature Let’s see how importing conversions […]

Chart Conversion Data In Google AdWords

Chart Conversion Data In Google AdWords

John Diorio a Product Manager on the Google AdWords team shared this tidbit today: #AdWords  Friends… a small reporting tidbit… you  can now chart the following 5 metrics in AdWords:  Total Conv. Value, Conv. Value / Cost, Conv. Value / Click and both Value  / Conv ratios. These values have been reported in Google AdWords […]

AdWords Bid Adjustments Now Displaying In Google Analytics

AdWords Bid Adjustments Now Displaying In Google Analytics

Earlier this week Google upgraded all campaigns to the new Enhanced campaign type. Since you are applying bids by device or location, you will want to see how that affects the performance of your campaigns… Well, now you can see that data in Google Analytics. Today Google announced further integration between AdWords and Analytics. With the new […]