Search Engine Marketing

Using Google AdWords Cost Per Acquisition Campaigns

Using Google AdWords Cost Per Acquisition Campaigns

There are a few requirements to be eligible to use the Google AdWords Cost Per Acquisition model. First, you need to have the AdWords conversion tracking pixel installed on your site and you’ll need 15 conversions tracked through the conversion¬†tracking over the previous 30 days. If you are serious about marketing your site and products, […]

Get Extra Mileage By Tweaking Your Ad Copy

Get Extra Mileage By Tweaking Your Ad Copy

Ad Serving When creating a new campaign, it is always good to create several ads in each ad group. By default Google will serve your best performing ads more often than the others. With a brand new campaign that doesn’t have enough data, I’ve found this to be skewed towards the ads that performed well […]

Use Google AdWords Opportunities To Broaden Your Campaign Reach

Use Google AdWords Opportunities To Broaden Your Campaign Reach

In the (relatively) new Google AdWords interface, there is a new tab called Opportunities, in here Google will periodically offer you campaign optimization tips. The best idea is to go and review these suggestions on a monthly basis as these tips are constantly changing based on consumer search behavior and patterns. Keyword Opportunities On the […]

How To Boost Traffic & ROI With Your Daily Budget

How To Boost Traffic & ROI With Your Daily Budget

The daily budget in Google AdWords is kind of confusing for some advertisers. If you set your budget to $50, you will notice some days it will spend $48 some days it will spend $59.32. Even though it is called the daily budget, the way Google actually calculates it is slightly different. They will take […]