Search Engine Marketing

Google AdWords Enhanced Campaigns: Bid Like a Pro

Google AdWords Enhanced Campaigns: Bid Like a Pro

Google AdWords will be automatically upgrading all your campaigns to the new Enhanced Campaign format on July 22nd. After upgrading to AdWords enhanced campaigns, you can drive better performance by optimizing your bid strategies by location, time and device. This new whitepaper from Google shares the best practices for doing just that.

New Google AdWords Feature: Compare Date Ranges

New Google AdWords Feature: Compare Date Ranges

When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click […]

How To Leverage Your eCommerce Datafeeds To Increase Sales

How To Leverage Your eCommerce Datafeeds To Increase Sales

This post is written by Ben Bakhshi from adCore. adCore is an SEM automation suite that allows eCommerce shops to synchronize their datafeeds with Google AdWords and managing their bids automatically. Ben also writes for the blog eCommerce Marketing. Image Credit: Stuck in Customs You are marketing your eCommerce shop wrong and that is causing […]

New Google AdWords Feature: Shared Budgets [How-To]

New Google AdWords Feature: Shared Budgets [How-To]

Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets. Google […]

Google AdWords New Competitive Bidding/Auction Insights Report

Google AdWords New Competitive Bidding/Auction Insights Report

Google AdWords has launched a new feature which provides you with detailed competitive auction information. You can now see how your bid stacks up against your competition. With the Auction insights report, you can compare your performance with other advertisers who compete in the same set of auctions as you do. You can see how often your […]

How To Set Up Google Adwords Remarketing Campaigns

How To Set Up Google Adwords Remarketing Campaigns

What is Remarketing/Retargeting? Retargeting works by tagging every visitor to your site and then displaying your ads to those customers on other sites in the Advertising network. These types of ads usually perform better than standard display ads. This is because the potential customer has already been to your site and will recognize your brand. […]