Search Engine Marketing

Is The Google AdWords Content Network Right For You?

Is The Google AdWords Content Network Right For You?

Google’s Content Network is huge. In minutes you can get thousands of impressions and clicks. Does it work? Here is an easy way to measure your ROI. If you already have a campaign running for Brand A or Category A, change the targeting option under Settings to be Search only. This will only show your […]

Google AdWords Bid Simulator Has Launched

Google AdWords Bid Simulator Has Launched

Google has been testing a “Bid Simulator” in AdWords for a short while now. It seems to have gove live (for me anyway). Check out the screen shot below. The AdWords Bid Simulator help you calculate how many clicks you will get at what cost based on your bid and historical data. UPDATE: It’s official.

How To Structure Your AdWords Campaigns

How To Structure Your AdWords Campaigns

Campaign structure can lend a lot to the success of your campaign for many reasons. One of the important reasons that campaign structure is so important is because of the way Google assigns a Quality Score to each keyword, ad and campaign. Your Quality Score will have a major impact on cost and performance of […]

Using Negative Keywords In AdWords

Using Negative Keywords In AdWords

Google AdWords has a useful keyword tool called Negative Keywords, which give you the ability to tell Google not to show your ads when someone searches for such terms. This comes in handy when you want to advertise a product or service that has a similar name to something else. For example – if you […]

What Are Google AdWords Match Types?

What Are Google AdWords Match Types?

Google offers several keyword match types to help you target your campaigns effectively. Currently you can use the following match types: Broad Match Phrase Match Exact Match What’s the difference, and how do I use them? Broad Match: Broad Match will get you the most impressions, clicks and the highest cost. In some cases this […]