Digital advertising spend is projected to reach over $740 billion this year. In this competitive realm, staying ahead of the curve is paramount. Fortunately, Google Ads provides a powerful tool that offers invaluable insights into your competition’s performance: Auction Insights. This comprehensive guide aims to equip you with the knowledge and strategies needed to master […]
Top Online Marketing Trends for 2019
In 2019, no savvy entrepreneur can afford to ignore online marketing. With literally the whole world connected through the power of the web, online marketing makes it possible for entrepreneurs of any size to build and nurture a sense of community with people all around the globe. Your ideal community is out there. Now you […]
JXT Group Is Partnering with Online Geniuses
The rapid growth of online commerce has proven to be a source of new opportunities, with new customers connecting every second. This translates into new challenges in trying to attract traffic to sites. There is a multitude of voices offering goods and services, each striving to make new customers or maintain established relationships. With the […]
Widening Your Reach: Expanded Dynamic Search Ads
The capabilities of Dynamic Search Ads to bring in more business for retailers has been indisputable. The ability to target relevant search queries for a website could make the difference for a business becoming the next Amazon or sinking into obscurity. Staying on top of technology that improves efficiency, automatically updates ads and generates a […]
AdWords Quality Score – What Does it Mean for Your Business
At the heart of it, the internet is meant to serve its users and whether it be on social media perusing the trends of the day, searching for products or providing valuable information during a user’s micro-moments, businesses can take advantage of its benefits. In the case of Google AdWords, it’s important for businesses to […]
Negative Keywords: A Quick Guide to One of Google AdWords’ Best Tools
When designing a Google AdWords campaign, one of the main focuses should be establishing successful keywords and making sure they are the best choice for directly targeting your audience. It’s very important that your ads are placed in front of the correct demographic of people who are in the right mind to purchase your products […]
Inbound Marketing: Using Google AdWords and SEO to Attract New Customers
Inbound Marketing, made popular by the digital marketing platform Hubspot, is the ideology that your company or brand should be attracting customers as opposed to interrupting them. Slimy sales tactics are thrown out in exchange for relevant content tailored specifically for your customers’ personas and search terms. Below, JXT Group explores all the ways in […]
Google AdWords Expanded Text Ads: Everything You Need To Know
Google has unveiled a variety of changes in 2016, from core SEO implementations to algorithm updates, but the biggest update of the year so far may be the new Google Expanded Text Ads. The new Expanded Text Ads will allow digital marketers and teams working with Google AdWords to have twice as much copy text […]
Shark Tank Success: 5 eCommerce Tips From Tipsy Elves
Tipsy Elves, founded in 2011 by college friends Evan Mendelsohn and Nick Morton, is a company that specializes in the sale and manufacturing of ugly Christmas sweaters and accessories. In 2013, Tipsy Elves appeared on ABC’s Shark Tank and accepted a $100,000 offer from Robert Herjavec, in return for 10%. Robert has stated that funding Tipsy Elves was one the best deals that […]