With over 1.2 billion monthly active users in 2023, Instagram is a powerful platform for businesses to connect with active and prospective customers. Of all the social platforms, only Facebook, YouTube and WhatsApp are more active on a daily basis than Instagram – and if you want to share visual imagery, Instagram is where you […]
The Hottest TikTok Marketing Trends for 2023
(No, it doesn’t involve dancing on camera…) If you thought TikTok was only for teenagers and trendy dance challenges, it’s time to reconsider (and update!) your social media strategy. It turns out that the world’s current fastest growing social network has also been ranked as one of the most valuable to businesses, especially those that […]
6 of the Hottest Instagram for Business Trends for 2023
Are you ready for your views, engagement, and sales to skyrocket on Instagram in 2023? Currently, with over 2 billion active users, Instagram is among the Top 5 global social networking platforms – in fact, its monthly active user base is equivalent to the populations of both North America and the EU combined. So it’s […]
YouTube Representatives Share 4 Things to Know About the Algorithm for YouTube Shorts
YouTube Shorts are the hottest new format on the world’s largest video platform. With the rise in popularity of TikTok and Instagram Reels, YouTube is clearly invested in bringing more quality short-form video content to its site, and there are incentives in place for creators to upload more short videos. However, creators have had many […]
5 Ways to Improve Your Social Media Marketing with Social Proof
When you’re planning your social media strategy, you want to consider the different kinds of content that will raise brand awareness and engage your ideal customer. One key component of your content strategy ought to be social proof. Social proof is important for building relatability and trust as it’s an opportunity to showcase that other […]
7 Instagram Marketing Ideas that Will Brighten Your Business This Holiday 2022 Season
The holidays are coming. Is your Instagram account ready? If you haven’t yet been leveraging the full power of your business IG account, the holiday season is the most wonderful time of year to do so. Whether you’re excited about creating Reels or showcasing gorgeous images of your products or utilizing the Shop tab, Instagram […]
5 Social Media Marketing Success Tips for Introverts
Introverts often struggle with social media, feeling like they have to be someone else and “act extraverted” in order to grow a business with a compelling social presence. When you’re uncomfortable with the very idea of self-promotion, it’s difficult to feel you can keep up with the latest trends for IG Reels or TikTok videos […]
OPTIMIZATION: Improving Performance in Performance Max (Part 3)
This is the last in a 3-part series on Performance Max in which covered optimization techniques. Setup Reporting Optimization ⬅ FYI – I’m working on another article on how to make the most of Performance Max for the Holiday Shopping season. Signup to be notified here when it drops: 👉 https://jxtgroup.com/performance-max/ Your primary goal with […]
7 Strategic Tips for Creating Compelling TikTok Content for Your Small Business
You’re probably familiar with the impressive recent statistics surrounding TikTok, how the app has been the fastest global social platform to reach 1 billion monthly active users and has attained status as the most downloaded app of 2021 and 2020. But if your small business isn’t a local dance studio, it might not be obvious […]