If you put thought, effort, and time into creating videos on YouTube, you want to make sure your videos will be found by your ideal audience. In order to improve the discoverability of your YouTube videos, be sure to follow best practices in creating the written descriptions that accompany them.  You’ve probably heard that YouTube […]

It’s widely touted that YouTube is the second largest search engine on the internet, though many businesses and advertisers trying to reach their ideal audience online don’t take advantage of the platform. Beyond mere search, YouTube is growing in its ability to reach and engage audiences. Recent analytics show that “YouTube mobile users are 2X […]

The amount of user-generated content produced on social media these days is staggering. In 2021, statistics showed that every minute, 694,0000 videos were viewed on TikTok, 510,000 comments were posted on Facebook, 350,000 tweets were sent, and 4100 sponsored Instagram posts were clicked. In this abundance of content, your ideal customers are sending messages about […]

Instagram Reels are the hottest form of content on the platform today. The latest data shows that Instagram currently has over 2 billion monthly active users – and the most trending content that they are creating and consuming are Reels. Reels are not only wildly entertaining – they are also a way to find and […]

One of the hottest social media formats today is Instagram Reels. Building off the popularity of TikTok and Snapchat Stories, Instagram has created its own form that’s focused on short-form video content, and users are loving it. Instagram had already created a successful track record with over 1 billion monthly users, and since the launch […]

In 2022, it’s not enough for your business to merely “have a presence” on social media. As social platforms continue to transform the business landscape, with experts projecting that the social media ad market will overtake TV this year, it’s important for your business to stay competitive on social. To help you navigate the latest […]

As we enter into 2022, it’s a good time to reflect on the previous year and consider changes that can improve future business outcomes. We are certainly now living in a “new normal” when it comes to social media marketing in our post-pandemic world. Social media now has an undeniable impact on all aspects of […]

Are you looking to launch or refine a social media strategy for your business in 2022? With so many potential distractions, it’s important to have a streamlined yet highly effective strategy to help you plan and prioritize your activities on social platforms. Here’s a step-by-step guide to help ensure you’ll achieve social media success for […]

Thanksgiving will be here soon, so now is the perfect time to plan your social media content calendar to be sure to include seasonal posts. This is a great way to engage with your customers when everyone is thinking about the holiday season Below are 5 kinds of posts you can use on social media […]