The capabilities of Dynamic Search Ads to bring in more business for retailers has been indisputable. The ability to target relevant search queries for a website could make the difference for a business becoming the next Amazon or sinking into obscurity. Staying on top of technology that improves efficiency, automatically updates ads and generates a […]
Paid Search, SEO and Competitive Benchmarking: The Right Steps Towards Finding Success
Competitive benchmarking has proven, time and time again, to be an effective practice that can help improve and perfect your paid search marketing efforts. If you are not currently engaged with a competitive benchmarking campaign, we suggest starting one. The effort is worth the rewards! Quite simply, competitive benchmarking is the practice of measuring specific […]
Recap of Google Ads & Analytics Innovations Keynote
You’ll find a full breakdown of the major highlights from the keynote below. If you would like to re-watch the Google Ads & Analytics Innovations Keynote, click here. Both Google Ads and Analytics have been entirely stripped down and rebuilt to focus on a world of mobile devices. This is in response to the fact […]
10 Do’s and Don’ts of Conversion Rate Optimization
Conversion Rate Optimization, or CRO, is at the heart of successful ecommerce. Converting more visitors to buyers means you make better use of the money you spend driving traffic to your site. Every time a customer visits your ecommerce site, you have an opportunity to improve your conversion rate. You should learn from their actions […]
The Challenge Of Shopping Cart Abandonment [Infographic]
This infographic comes from SaleCycle. It addresses the challenge of shopping cart abandonment. Cart abandonment rates fell in Q3 2013 with 1.6% fewer shoppers leaving their purchase at the till compared with the previous quarter. Taken from a consolidation of statistics from 200 global brands, our Quarterly Infographic looks at all the key cart abandonment […]
HOW TO: Track Conversions For Up To 90 Days In Google AdWords
Google just released the ability to track conversions for up to 90 days in AdWords. Previously conversion were only tracked for a set 30 day window. Now you can select from 7 to 90 days, depending on what fits well with your tracking goals. Here’s how… Go to AdWords –> Tools & Analysis –> Conversions. […]
Google Is Blocking Organic Search Terms In Google Analytics, What Should I Do?
As reported by many industry followers. Google will now be serving search results for most users on SSL secure secure pages. As a merchant measuring SEO traffic from Google Analytics, this is bad news. This means that you will no longer be able to see what search terms are driving traffic to your site for […]
Google Analytics Will Stop Supporting IE8 This Year
Google Announced on the Analytics blog that they will stop supporting Microsoft Internet Explorer 8 by the end of this year. If you’re stuck on IE8, now would be a good time to start thinking about upgrading. To focus on supporting modern browsers, we are deprecating official compatibility of Google Analytics with Microsoft Internet Explorer […]
Personalized Recommendations – How The Big Guys Do It [Infographic]
Personalized product recommendations are a big deal. They can help you increase your average order value dramatically. Here is a look at how some of the biggest companies select related items. Click to enlarge. Infographic Credit: Lattice