Tracking & Analytics

Widening Your Reach: Expanded Dynamic Search Ads

Widening Your Reach: Expanded Dynamic Search Ads

The capabilities of Dynamic Search Ads to bring in more business for retailers has been indisputable. The ability to target relevant search queries for a website could make the difference for a business becoming the next Amazon or sinking into obscurity. Staying on top of technology that improves efficiency, automatically updates ads and generates a […]

Recap of Google Ads & Analytics Innovations Keynote

Recap of Google Ads & Analytics Innovations Keynote

You’ll find a full breakdown of the major highlights from the keynote below. If you would like to re-watch the Google Ads & Analytics Innovations Keynote, click here. Both Google Ads and Analytics have been entirely stripped down and rebuilt to focus on a world of mobile devices. This is in response to the fact […]

10 Do’s and Don’ts of Conversion Rate Optimization

10 Do’s and Don’ts of Conversion Rate Optimization

Conversion Rate Optimization, or CRO, is at the heart of successful ecommerce. Converting more visitors to buyers means you make better use of the money you spend driving traffic to your site. Every time a customer visits your ecommerce site, you have an opportunity to improve your conversion rate. You should learn from their actions […]

The Challenge Of Shopping Cart Abandonment [Infographic]

The Challenge Of Shopping Cart Abandonment [Infographic]

This infographic comes from SaleCycle. It addresses the challenge of shopping cart abandonment. Cart abandonment rates fell in Q3 2013 with 1.6% fewer shoppers leaving their purchase at the till compared with the previous quarter. Taken from a consolidation of statistics from 200 global brands, our Quarterly Infographic looks at all the key cart abandonment […]

Google Analytics Will Stop Supporting IE8 This Year

Google Analytics Will Stop Supporting IE8 This Year

Google Announced on the Analytics blog that they will stop supporting Microsoft Internet Explorer 8 by the end of this year. If you’re stuck on IE8, now would be a good time to start thinking about upgrading. To focus on supporting modern browsers, we are deprecating official compatibility of Google Analytics with Microsoft Internet Explorer […]