The Google Analytics team just sent out an email detailing a new service they will provide free of charge. See the email they sent out below. Understanding your site’s performance can help you identify opportunities to improve results and meet your goals. Receive targeted account tips, detailed traffic insights and fresh ideas to promote your […]
How To Setup Conversion Tracking In Microsoft adCenter
NOTE: Bing Ads launched a new version of Conversion Tracking called Universal Event Tracking, the instructions below are outdated and no longer work. Please see the new page for instructions on how to set up Bing Ads Universal Event Tracking. Microsoft adCenter Conversion Tracking Now that Microsoft adCenter is powering ads for both Bing.com and […]
How To Use Day Parting To Trim Wasteful Spend In AdWords
Simple logic would dictate that if someone searched for your keywords, show them an ad. Sometimes hard facts are completely different from what you would expect. In most AdWords accounts that I have dealt with, I have seen much lower conversion rates and revenue in between the hours of 2AM and 7AM. Here’s how to […]
How To Track Magento eCommerce Sales In Google Anayltics
In a previous post we covered how to set up 3rd party tracking pixels in Magento. Setting up Google Analytics eCommerce tracking is much easier. There are two steps to this process: Magento Configuration In Magento, navigate to System –> Configuration –> Google API –> Google Analytics. Select “Enabled” and enter your Google Analytics account […]
How To Setup Conversion Tracking In Magento
3rd Party Conversion Tracking Magento Commerce has the ability to track eCommerce sale with Google Analytics out of the box (more on that in a future post). Something that a lot of merchants struggle with is how to set up conversion tracking for other tracking software or comparison shopping engines. How To Here is an […]
Track Your Site Search Behavior With Google Analytics
A common feature that a lot of users miss is Google Analytics’ ability to track your site search queries. It’s very simple to enable, here’s how. Under Settings –> General Settings there is a section called “Site Search” Check the radio button that says “Do Track Site Search” Enter Search Query URL Parameter (Example: Search […]
How To Test Google AdWords Keyword Positions In Analytics
Will your ad perform better on the top spot on the left or on the right? Sixth one up from the bottom? When you link your Google AdWords and Google Analytics accounts, it will track performance of your ads with a lot of detail. One of the things it tracks, is performance by ad position. […]
Track Sales With Google Analytics E-Commerce Tracking
Google Analytics is a very powerful and free tool. It’s as good (if not better) than some of the enterprise tracking tools out there. Standard Tracking The standard Google Analytics tracking pixel will get you all the basic data such as visitors, page views, referring source and keywords. This is essential for any website, especially […]
How To Track Your Phone Sales By Referring Source
Anyone who runs an ecommerce business will tell you that it extremely hard to track where their phone sales are coming from. Some online retailers have upwards of 35% of their sales coming in over the phone. How do you keep track os these sales from an advertising perspective? What campaigns/keywords are not performing well? […]