Chart Conversion Data In Google AdWords

John Diorio a Product Manager on the Google AdWords team shared this tidbit today:

#AdWords  Friends… a small reporting tidbit… you  can now chart the following 5 metrics in AdWords:  Total Conv. Value, Conv. Value / Cost, Conv. Value / Click and both Value  / Conv ratios.

These values have been reported in Google AdWords for some time. However, Google now added the ability to view this data on a chart.

Source: SERoundtable

Menachem Ani ()

Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.