Google has been adding a lot of new features to AdWords recently. This past Thursday they announced the ability to import conversions that happened offline. So if your business gets a lot of phone sales, this is for you.
From the announcement:
How you might use the conversion import feature
Let’s see how importing conversions can help a small business measure and optimize for the entire customer journey, from online leads to offline sales.
Isabelle designs, builds and sells high-end custom furniture. She uses AdWords to drive prospective customers to her website, where they can submit their contact information and request a sales call. AdWords Conversion Tracking can measure these raw lead submissions, but since most of them won’t result in a sale, she optimizes her campaigns on raw submitted leads; not actual sales.
Now that she’s able to import her offline conversion data (including sale value), Isabelle can better understand which keywords drive the most profitable sales. With a more accurate ROI picture, Isabelle can better manage her bids and budget.
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