Ever wonder why all the big eCommerce sites have a really huge search box in a really prominent position?
The number one reason, is that consumers who search tend to convert at a higher rate. So if you get more people to search, you can get more people to buy…
Here is a snapshot from Google Analytics, where you can measure the difference in conversion rate by visitors who search and those who don’t.
You can find this report under: Content –> Site Search –> Usage. Note: This section will only be visible if you set up your Google Analytics account to track site search.
Great post. I think that sometimes it can be difficult to step outside of what you are doing to explore your website as your customers do. It can be a difficult, but a very eye opening experience. So many businesses do not take the time to try out all the aspects and features of their websites to ensure that they work. Its a habit more businesses need to get into.
This is a very interesting fact i had not seen before. I know here at Dydacomp we are always testing and creating ways to make our clients stores run more effectively and create higher conversion rates.
Thanks for sharing this!
Molly Griffin
Dydacomp