Landing Pages Can Increase Your Conversion Rate By +50%

Never assume your typical consumer will click past the first page (or even scroll down the same page). It is your job to sell the consumer and convince them to click further. Your page needs to have all pertinent information displayed right when the page loads. It should be displayed in a nice easy to digest format.

Landing Pages

If your landing page is selling products from a specific brand, you will want to include the brand name in a large typeface, and specific reasons to shop by you (i.e. Authorized Dealer, 110% Low Price Guarantee, Quick Shipping, Free Shipping etc…).

If your landing page is selling a specific product you should display the product name and the price prominently. The product image should be large and clear with the ability to zoom in for bonus points. The add to cart button should be very big and above the fold. Colors make a big difference as well, generally green and yellow work well but feel free to test different colors.

Good vs Bad

Good: B&H Photo Video Product Landing Page
Bad: Where Is The 'Add To Cart' Button?
Bad: Where Is The ‘Add To Cart’ Button?

Comments (2)

  1. Alex Grechanowski:

    I’d add that not only tweaking LPs can increate conversion rate, but also optimizing every important page on your site can benefit UX and, eventually, conversions.

Comments are closed.