As people get more and more spam emails every day, it becomes harder for mechants sending to opt-in email lists. A large majority of people who subscribe to your email won’t open it when you send it. Some will hit the Spam button from their email service provider. If enough people do this, you will find your outbound emails landing in junk boxes. Here are some quick tips to prevent this.

Email Subject

Your email subject should be designed to motivate the consumer to open the email. Oftentimes merchants will put the full content of the email in the subject. This can sometimes lower your open rate which will in turn lower your click through rates.

If you send emails often, it is a good idea to start your subject with your brand name so the consumer will recognize your brand right away.

Fresh

Keep your subscriber list fresh. Only send to people who have recently signed up for your emails. Someone who signed up recently is more likely to remember your company and will be less likely to click on the Spam button.

Unsubscribe Link

Make the unsubscribe link the first thing people see when they open your email. It should not look like part of the email and should be separated from the rest of your content.

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