Optimizing your company’s website can take time to find the perfect formula to get consistent sales flowing! When developing your website, landing pages and the mobile site you should consider the device that users will be using during the interaction.

Desktop websites should be informative and well organized, there is nothing worse than a website with millions of tab bars and extensions. Keep the tabs minimal and well categorized to give viewers easier navigation. You want to give your viewers an easy to use experience so it’s easy to find what they are looking for and make a purchase! It’s almost like going to a Dinner and getting the large menu with hundreds of choices, to some it can be overwhelming and intimidating. When possible always keep things simple!

Mobile sites should be informative but also short and sweet! With mobile, you want to give viewers the information they are looking for quickly and easily, but you also want to give them the ability to find your location and contact your company as well! Shorten the pages to only focus on the main gist is very important with mobile because people are on the move and don’t have the time or patience to scroll and search a website for what they want.

Adding more “contact us” and “find us” links are great ideas to increase calls and storefront visits from mobile users. By giving them the option to contact you the users will feel more inclined to call about your company, products, and service. This is a great opportunity to provide great customer service and close a sale! By providing a storefront location is also a great way to get customers in the door, providing opportunities to give customers a good experience and get a sale.

Landing pages are important to stay relevant for both PPC and SEO. By creating individual pages to cater to ad groups in PPC campaigns you will increase your search relevance and get your ads in front of more people. For SEO, by constantly posting engaging relevant content search engines will boost your website further up the ranks when placed into their algorithms!