Quick Tip For Comparison Shopping Engine Performance

Comparison shopping engine campaigns can drive tons of traffic — Are you getting sales? That’s the question. We hope the answer is yes. When it’s not, here’s a quick tip to remove under-performing items.

You can get better results by removing all items under a specific price. For example, if you sell sneakers you may also have socks in your feed which are getting a lot of clicks that doesn’t translate into revenue. What you can do is remove all items under $10 from your feed. You’ll get less clicks which in effect will cost less. You will probably end up with the same amount of sales. Your best bet is to try this for a few weeks and see how it performs.

Another great idea is to run a kill-report every few weeks.

Menachem Ani

Menachem Ani ()

Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.