Back To School Shopping Trends From PriceGrabber Survey [Infographic]

PriceGrabber released this infographic which is based on data from their recent survey of over 2,000 online shopping consumers.

The outlook for the back-to-school shopping season remains positive. With unemployment rate dropping from 8.2 percent in June, 2012 to its current rate of 7.6 percent, shoppers are more inclined to spend than they were in the last couple of back-to-school seasons,” said Rojeh Avanesian, senior vice president of marketing and sales of PriceGrabber. “However, instead of spending on the newest gadgets, shoppers are looking for ways to get the most for their money by looking for deals as well as reusing already owned items before purchasing new ones.

Source: PriceGrabber

Menachem Ani ()

Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.