Immediate ROI. Exceptional Performance.
A Comparison Shopping Engine, or CSE, is one of the internet’s fastest ways to advertise your products to your ideal audience and we’re sure you have heard of the world’s largest CSE, Google Shopping.
Google Shopping allows you to attract new clients and increase your sales by directly comparing your products to your competitors’ in one easy, accessible view while also increasing awareness of your products and increase traffic to your site.
Expertise.
Google Shopping Experts
JXT Group has been managing Google Shopping data feeds and comparison shopping engines since the early days of Froogle, (Google’s initial version of Shopping) and has become one of the top agencies in the space. We’ve watched the trends and optimized our methods as the industry has zig-zagged through the years, and we can help you generate higher conversion rates from your Google Shopping Campaigns.
Optimization.
ROI Driven Optimization
Optimization is key to realizing your business goals. We utilize our knowledge, experience, as well as industry best practices to ensure the best performance possible on your Google Shopping campaigns. As a Google Premier Partner, we’ve showcased our abilities to outperform other agencies.
Taxonomy.
Correct Categorization
Taxonomies, or product categories, are essential to a successful campaign. These are based on the attributes established in your data feed but are actual categories rather than values in a text file. Taxonomies help to differentiate your products based on the categories and search terms a user might use, broken down from most generic to most specific.
We expertly create category matching rules for each category in your datafeed and match them to the specific Shopping taxonomies to guarantee your products are getting the best placement possible within Google.
Bidding.
Complex Bidding Rules
Now that your data is pumping directly into Google Shopping how do you get high-quality traffic? Bids. Bidding within Google Shopping can vary slightly but in general, these bids can influence the visibility of your product offers. Our knowledgeable team will actively monitor and optimize bids within your data feed or merchant account and then set up complex bidding rules in our system to utilize the system for the best conversion rates possible.
We'd love to work with you!
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