Google published a study on the use of Text Ads combined with Product Listing Ads. The study shows how you can gain from utilizing both ad types.

From this study, we learned that PLAs can:

• Increase brand recognition: People who see a brand’s PLAs and text ads are 75% more likely to search for that brand within 30 days than those who only saw text ads.
• Drive more engagement with your store: People who see both text ads and PLAs are 90% more likely to visit the retailer’s website. They are also more likely to visit product pages, add items to their cart, and click on store locator buttons.
• Drive more conversions: People who see both text ads and PLAs are 83% more likely to make a purchase than those who only saw text ads.

Check out the infographic below: