Tag: Analytics

How To Track Magento eCommerce Sales In Google Anayltics

How To Track Magento eCommerce Sales In Google Anayltics

In a previous post we covered how to set up 3rd party tracking pixels in Magento. Setting up Google Analytics eCommerce tracking is much easier. There are two steps to this process: Magento Configuration In Magento, navigate to System –> Configuration –> Google API –> Google Analytics. Select “Enabled” and enter your Google Analytics account […]

How To Setup Conversion Tracking In Magento

How To Setup Conversion Tracking In Magento

3rd Party Conversion Tracking Magento Commerce has the ability to track eCommerce sale with Google Analytics out of the box (more on that in a future post). Something that a lot of merchants struggle with is how to set up conversion tracking for other tracking software or comparison shopping engines. How To Here is an […]

How To Track Your Phone Sales By Referring Source

How To Track Your Phone Sales By Referring Source

Anyone who runs an ecommerce business will tell you that it extremely hard to track where their phone sales are coming from. Some online retailers have upwards of 35% of their sales coming in over the phone. How do you keep track os these sales from an advertising perspective? What campaigns/keywords are not performing well? […]