Tag: Broad Match Modifier

How To Save Money In AdWords With Broad Match Modifier

How To Save Money In AdWords With Broad Match Modifier

In the middle of July, Google announced the release of the new Google AdWords Keyword Match Type called Broad Match Modifier in the US. Here’s a quick “how-to” and why you’ll want to use it. Until now Google offered three match types: Broad Match Phrase Match Exact Match How & Why? For some advertisers, Broad Match […]