Tag: Comparison Shopping

10 Things You Should Know About Comparison Shopping Feeds

10 Things You Should Know About Comparison Shopping Feeds

This post is by Andrew Davis, Marketing Director of CPC Strategy, a full service shopping feed management agency. He is the co-author of the first-ever Merchant Comparison Shopping Handbook, a free 21-page ebook to optimize merchant comparison shopping accounts and regularly posts on the CPC Strategy blog to help merchants optimize shopping feeds. Greetings eCommerce Circle. Michael J […]

Quick Tip For Comparison Shopping Engine Performance

Quick Tip For Comparison Shopping Engine Performance

Comparison shopping engine campaigns can drive tons of traffic — Are you getting sales? That’s the question. We hope the answer is yes. When it’s not, here’s a quick tip to remove under-performing items. You can get better results by removing all items under a specific price. For example, if you sell sneakers you may […]

Flit.com Attempts New Spin On eCommerce Comparison Shopping

Flit.com Attempts New Spin On eCommerce Comparison Shopping

Scott Riley is a member of the ZippyCart Content Team – a Daily news team that provides up-to-date news and information about the eCommerce industry. ZippyCart is an ecommerce shopping cart comparison site that reviews and ranks ecommerce solutions for online merchants. As more and more people flock online to look for the best deals at eCommerce sites, many have […]

Boost Your ROI & Get Your Money’s Worth From PriceGrabber

Boost Your ROI & Get Your Money’s Worth From PriceGrabber

PriceGrabber is one of the top-tier Comparison Shopping Engines, they command 5 million unique monthly visitors (it jumps up to about 8 million during the holiday season). Out of all the different shopping engines, I have seen the best ROI from PriceGrabber. Here are some ideas on how to boost your performance on PriceGrabber. Product Categorization […]

Get Your Products Listed First On PriceGrabber

Get Your Products Listed First On PriceGrabber

Being a new merchant on most comparison shopping engines can be frustrating because when you have no click through history or ratings your products show up pretty far down on the page. There some tricks you learn along the way, here is one that can be helpful for comparison shopping engines that group merchants offering […]

Maximize Your ROI On Comparison Shopping Engines

Maximize Your ROI On Comparison Shopping Engines

Comparison Shopping Engines (CSE) are a great marketing channel to promote the products you are selling. Most CSEs work on a pay per click model with rates varying by category. Because the CSE gets paid per click they try to drive as much traffic as possible and for most part it is targeted traffic. However, […]