It seems Google has launched a new version of the “Home” tab in AdWords. I don’t use the dashboard tab much myself, but it can be very useful to get a high level overview of your campaigns. Here is a quick tutorial on how to activate it and setup custom modules. Here is what the […]
How To Import All Your Google AdWords Campaigns Into Microsoft adCenter In Less Than Two Minutes
If you have many Google AdWords campaigns it can be a pain to copy them all into Microsoft adCenter. To Microsoft’s credit their are several tools to help with this process, some easier than others. I will concentrate on the simplest way possible: Using Google AdWords Editor to export a CSV which can then be […]
How To Setup The New Google AdWords Product Listing Ads
Google has been testing Product Listing Ads for over a year with select *lucky* advertisers. This past week Google has rolled out this feature to all AdWords advertisers. In other words, we are all lucky now. For some reason, the setup process does not seem very straight-forward. Here is a quick guide on how to […]
How To Track Phone Sales In Google AdWords With Call Metrics
Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received. How-To Go to the Ad Extensions tab on any campaign […]
How To Save Money In AdWords With Broad Match Modifier
In the middle of July, Google announced the release of the new Google AdWords Keyword Match Type called Broad Match Modifier in the US. Here’s a quick “how-to” and why you’ll want to use it. Until now Google offered three match types: Broad Match Phrase Match Exact Match How & Why? For some advertisers, Broad Match […]
How To Display Google Base Products In AdWords Ads
Google has been testing product ads for some time now. As of last week they have turned on this featured called Ad Extenstions. By turning this feature on you will attract more eyeballs to your ads and in effect raise your click-through rate. Google stated on their blog post which announced this new feature that […]
Cheatsheet: How To Create AdWords Campaigns Easily
Here’s a quick tip that comes in handy when you are marketing a brand of products that has a similar name to other products or services on the web. If you want to advertise Apple, Inc. products but are having a hard time coming up with a comprehensive list of keywords, this may work for […]
Display Search Term In Ad Creative With Dynamic Keyword Insertion
When building your ad creatives, aside for using multiple ad copies, it is a good idea to include the search term that the consumer is using in your ad copy. This can be done quite easily with Dynamic Keyword Insertion. Dynamic Keyword Insertion With Dynamic Keyword Insertion you can use a placeholder text instead of […]
How To Test Google AdWords Keyword Positions In Analytics
Will your ad perform better on the top spot on the left or on the right? Sixth one up from the bottom? When you link your Google AdWords and Google Analytics accounts, it will track performance of your ads with a lot of detail. One of the things it tracks, is performance by ad position. […]