The Google Analytics team just sent out an email detailing a new service they will provide free of charge. See the email they sent out below. Understanding your site’s performance can help you identify opportunities to improve results and meet your goals. Receive targeted account tips, detailed traffic insights and fresh ideas to promote your […]
New Google AdWords Feature: Compare Date Ranges
When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click […]
Improve Your Conversion Rate By Making Your Search Box More Prominent
Ever wonder why all the big eCommerce sites have a really huge search box in a really prominent position? The number one reason, is that consumers who search tend to convert at a higher rate. So if you get more people to search, you can get more people to buy… Here is a snapshot from […]
How To Use Day Parting To Trim Wasteful Spend In AdWords
Simple logic would dictate that if someone searched for your keywords, show them an ad. Sometimes hard facts are completely different from what you would expect. In most AdWords accounts that I have dealt with, I have seen much lower conversion rates and revenue in between the hours of 2AM and 7AM. Here’s how to […]
How To Track Magento eCommerce Sales In Google Anayltics
In a previous post we covered how to set up 3rd party tracking pixels in Magento. Setting up Google Analytics eCommerce tracking is much easier. There are two steps to this process: Magento Configuration In Magento, navigate to System –> Configuration –> Google API –> Google Analytics. Select “Enabled” and enter your Google Analytics account […]
Track Your Site Search Behavior With Google Analytics
A common feature that a lot of users miss is Google Analytics’ ability to track your site search queries. It’s very simple to enable, here’s how. Under Settings –> General Settings there is a section called “Site Search” Check the radio button that says “Do Track Site Search” Enter Search Query URL Parameter (Example: Search […]
How To Test Google AdWords Keyword Positions In Analytics
Will your ad perform better on the top spot on the left or on the right? Sixth one up from the bottom? When you link your Google AdWords and Google Analytics accounts, it will track performance of your ads with a lot of detail. One of the things it tracks, is performance by ad position. […]
Track Goals In Google AdWords With Google Analytics Tracking Pixel
As you probably know, you can link your Google Analytics account to your Google AdWords account. Doing this allows you to better track your campaign performance in Analytics with a whole slew of options that are not available in AdWords. What I did not know, until now, was that you can link your Google Analytics […]
Track Sales With Google Analytics E-Commerce Tracking
Google Analytics is a very powerful and free tool. It’s as good (if not better) than some of the enterprise tracking tools out there. Standard Tracking The standard Google Analytics tracking pixel will get you all the basic data such as visitors, page views, referring source and keywords. This is essential for any website, especially […]