Tag: Match Type

How To Save Money In AdWords With Broad Match Modifier

How To Save Money In AdWords With Broad Match Modifier

In the middle of July, Google announced the release of the new Google AdWords Keyword Match Type called¬†Broad Match Modifier in the US. Here’s a quick “how-to” and why you’ll want to use it. Until now Google offered three match types: Broad Match Phrase Match Exact Match How & Why? For some advertisers, Broad Match […]

What Are Google AdWords Match Types?

What Are Google AdWords Match Types?

Google offers several keyword match types to help you target your campaigns effectively. Currently you can use the following match types: Broad Match Phrase Match Exact Match What’s the difference, and how do I use them? Broad Match: Broad Match will get you the most impressions, clicks and the highest cost. In some cases this […]