If you have many Google AdWords campaigns it can be a pain to copy them all into Microsoft adCenter. To Microsoft’s credit their are several tools to help with this process, some easier than others. I will concentrate on the simplest way possible: Using Google AdWords Editor to export a CSV which can then be […]
Migrate Your Bing Shopping Account Into The New Microsoft adCenter Self Service Portal
Ever since Microsoft made Bing Shopping free, merchants have been lining up to get their products listed on the new Bing Shopping. The was process was very manual, and every merchant application had to be reviewed by Bing manually. They have recently launched a new tool within Microsoft adCenter for managing your Bing Shopping product […]
How To Setup Conversion Tracking In Microsoft adCenter
NOTE: Bing Ads launched a new version of Conversion Tracking called Universal Event Tracking, the instructions below are outdated and no longer work. Please see the new page for instructions on how to set up Bing Ads Universal Event Tracking. Microsoft adCenter Conversion Tracking Now that Microsoft adCenter is powering ads for both Bing.com and […]
Maximize Your Productivity With Google AdWords Editor
If you are managing many campaigns with hundreds or thousands of keywords, then Google AdWords Editor is for you. AdWords Editor is great for many things. It’s main function is to allow you to add/edit multiple campaigns/ad groups/ads/keywords in one shot. It is especially useful for creating new campaigns because your work will not be […]
Should I Spend Time On Yahoo! Search Marketing & Microsoft adCenter?
It is a well known fact that Google AdWords commands more than 80% of the Paid Search market share. With that being the case, is worth the time managing campaigns on Yahoo! Search Marketing and Microsoft adCenter? This question is even more important considering the somewhat recent news that Microsoft Bing will be merging with […]